Matt Grandchamp named head of revenue at NowThis

Media company NowThis is continuing its growth trajectory with the promotion of Matt Grandchamp to SVP, head of revenue. Grandchamp was most recently vice president of sales at NowThis, a role he held for almost two years. In this expanded role, Grandchamp will oversee all revenue strategy and commercial operations, while also leading brand partnerships.

Now, growth

Top-line growth has been the name of the game for the Gen Z-friendly media company that reportedly turned a profit in its first full year as a standalone company.

Popular for video content like “Are You Okay?” and “Judgy,” NowThis was once part of a conglomerate acquired by Vox Media in 2022, but it was spun off the following year into an independent entity with backing from nonprofit media organization Accelerate Change.

“Matt is a visionary operator who understands where culture, content, and commerce are going—and how NowThis can lead,” said Sharon Mussalli, CEO of NowThis. “His leadership has not only driven tremendous growth this year, but also positioned our company to pioneer the next generation of media monetization.”

A company press release cites 5x advertising growth across the NowThis Lifestyle vertical in 2025 under Grandchamp’s leadership.

“I’m incredibly proud of what we’ve built and even more excited about where we’re going,” Grandchamp said in the release.

Revenue leaders assemble

Grandchamp’s ascension to the role is another example of revenue generation becoming institutionalized as a critical lever for organizations to push. It follows the high-profile appointment of former Slack CEO Denise Dresser as chief revenue officer at OpenAI.

I’d get jittery if I was in the big seat though, as CROs are becoming hot commodities, and even being positioned as future CEO candidates.