Revenue Strategy & Leadership
How Petite Plume’s hero product strategy is driving growth
The luxury sleepwear brand has found success with its Olivia pajamas style.
Layla Ilchi
Layla Ilchi is a Reporter at Revenue Brew covering sales and revenue stories. She previously covered fashion and accessories news at Women's Wear Daily. Layla is a graduate of New York University's Gallatin School of Individualized Study and has a master's degree in journalism from Columbia University.
Revenue Strategy & Leadership
How Apollo’s San Jose Earthquakes partnership is part of its larger sports strategy
The AI-powered GTM system is sponsoring the MLS team as full-scale partner for revenue operations.
Revenue Strategy & Leadership
Bernadette McClelland talks the leadership mistakes that hurt revenue
The sales coach and mentor is releasing her latest book, “Sales ≠ Revenue: The Five Leadership Decisions That Do,” in September.
Revenue Marketing
Inside RealSelf’s community-led summit
The aesthetics platform’s Real Talk Summit generated $1.5 million in earned media value.
Revenue Marketing
How influencer marketing became a key revenue driver
Platforms like TikTok and Instagram have helped value the global industry at $34.2 billion as of last year.
Sales Tech
Report: Less than 40% of sellers say AI agents are improving their productivity
A new report highlights seller satisfaction with AI.
Revenue Strategy & Leadership
How Megababe’s unconventional product launches led to growth
The beauty-meets-wellness brand’s Coldies product—wearable cooling neck collars and bra inserts—is the latest launch in this product strategy.
Sales Tech
Can AI cold calling platforms match the nuance of a human seller?
Sales leaders don’t think so.
Revenue Strategy & Leadership
How Nissan’s tariff strategy led growth
Pivoting its focus to American-built cars helped the company grow its Q2 retail sales by 8% YoY.
Sales Tech
Should sales reps spend more time curating AI prompts?
The short answer is yes.