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Layla Ilchi

Layla Ilchi is a Reporter at Revenue Brew covering sales and revenue stories. She previously covered fashion and accessories news at Women's Wear Daily. Layla is a graduate of New York University's Gallatin School of Individualized Study and has a master's degree in journalism from Columbia University.

a three-section meter - one section red with a sad face; the next yellow with a neutral face and then green with a smiling face. a woman in a suit stands on top trying to pull the arrow (pointing to yellow) towards the green
Sales Tech

Report: Less than 40% of sellers say AI agents are improving their productivity

A new report highlights seller satisfaction with AI.

Megababe's Coldies products
Revenue Strategy & Leadership

How Megababe’s unconventional product launches led to growth

The beauty-meets-wellness brand’s Coldies product—wearable cooling neck collars and bra inserts—is the latest launch in this product strategy.

AI sales training platform
Sales Tech

Can AI cold calling platforms match the nuance of a human seller?

Sales leaders don’t think so.

A close-up of the Nissan logo on the front of a building
Revenue Strategy & Leadership

How Nissan’s tariff strategy led growth

Pivoting its focus to American-built cars helped the company grow its Q2 retail sales by 8% YoY.

A pair of hands typing at a computer with a black screen and white text.
Sales Tech

Should sales reps spend more time curating AI prompts?

The short answer is yes.

Unilever's House of Fresh World Cup activation
Revenue Marketing

Inside Unilever’s World Cup partnership

The five-year FIFA deal has been a core part of the conglomerate’s customer retention and acquisition strategy.

Hands typing at a computer keyboard with a glass monitor reading AI.
Sales Tech

New report stresses importance of presales automation

According to a report from Theorem, 77% of orgs experience manual errors that are disrupting revenue execution.

Melting dollar sign
Revenue Strategy & Leadership

How sales leaders navigate summer slowness

Leaders discuss their strategies and priorities for making sure deals don’t stall in the summer months.

Styles from Caraa's USA Fencing collaboration
Revenue Strategy & Leadership

How Caraa founder Aaron Luo is turning a passion project into growth

The women’s accessories brand just released an ongoing collaboration with USA Fencing ahead of the 2028 Summer Olympics.

American soccer fans watch a World Cup game at a bar
Revenue Strategy & Leadership

Local businesses are seeing revenue surges thanks to the World Cup

Data from Square shows host cities like Philadelphia, Boston, and Seattle are seeing the biggest impact.