Revenue Marketing
How Tarte’s influencer marketing strategy fuels growth
The beauty brand has set the precedent for the viral brand trip with its “Trippin with Tarte” events.
Layla Ilchi
Layla Ilchi is a Reporter at Revenue Brew covering sales and revenue stories. She previously covered fashion and accessories news at Women's Wear Daily. Layla is a graduate of New York University's Gallatin School of Individualized Study and has a master's degree in journalism from Columbia University.
Revenue Operations
Report: 54% of GTM leads say speed to revenue is a top priority for growth
A new report from Seismic shows the top priorities and barriers to growth for the modern-day CRO.
Customer Success
YourRevOrg: How Justworks’s focus on small businesses drives growth
The HR company has grown into a go-to platform for PEO solutions over the last 15 years.
Customer Success
Twilio CRO Thomas Wyatt on the company’s $5 billion revenue milestone
The cloud-based communications platform credits its growth to its self-service offering.
Customer Success
Why a hybrid inbound-outbound sales strategy could increase win rates
Inbound marketing has become an essential part of the GTM mix.
Customer Success
How Evite’s rebrand is meeting today’s partygoers
The rebrand is meant to continue Evite’s revenue growth, which increased 5x since 2020.
Customer Success
How Lovepop’s AI-led customer service strategy is driving growth
The 3D greeting card company saw its AI tools increase conversion rates by 25%.
Customer Success
SaaS companies are moving toward outcome-based pricing
HubSpot and ServiceNow are transitioning from seat-based to outcome-based pricing for AI tools.
Customer Success
How Bogg Bag turned one product into a $400 million company
The original Bogg Bag still makes up about 50% of overall sales.
Customer Success
Minted CEO Melissa Kim talks hitting $300 million in revenue this year
The design marketplace is also doubling profitability this year thanks to its growing wholesale business and premium offerings.