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As it continues to emerge as a force in social media ad sales, Reddit has revealed it is creating a new leadership role dedicated to global sales.
The company announced today that it is bringing on Jia Hyun to serve as VP of global large customer sales. Hyun has previously worked at Citigroup, GE Capital, and most recently at LinkedIn, where she served as head of North America and LATAM enterprise.
The company said this experience is what makes them think Hyun will be perfect for the role.
“Jia’s experience scaling global businesses and deep connections across the advertising industry will be instrumental in driving Reddit’s next phase of growth. In this newly created role as VP of Global Large Customer Sales, Jia will continue our expansion in both the US and international markets as we deepen our relationships with the largest advertisers worldwide,” Mike Romoff, Reddit’s CRO, said in an email.
In the company’s first quarter report, Reddit posted revenue growth of 61% year over year, totaling $392.4 million. In the same period, international revenue outpaced domestic growth, surging 82% year over year.
According to the company, the jump in sales growth, both in the US and overseas, is precisely what Hyun is expected to oversee in this new role.
“Great advertising creates value by forging real connections between brands and people. On Reddit, brands have a unique opportunity to do that by engaging with passionate communities in authentic, dynamic ways, at the heart of meaningful conversations and idea exchange. I’m excited to build on the strong foundation this team has laid and help global brands form impactful relationships with the communities that matter most to them,” Hyun told Revenue Brew.