Ford launches new AI tool for Pro commercial business

It’s fascinating when big brands put AI to use on a grand scale. Ford is doing exactly that, by outfitting Ford Pro—its multibillion dollar commercial vehicle division—with an artificial intelligence system.

The automaker says its new “Ford Pro AI” tools can analyze more than 1 billion data points daily (anything from vehicle health to fuel consumption) from fleets of connected commercial vehicles (Ford Transit Vans and Super Duty pickups).

Bringing in the bacon: Supercharging a division already on a hot streak is no doubt a tantalizing proposition for Ford: Pro generated over $66 billion of revenue in 2025 and Pro subscribers increased 30% YoY in the same period. Ford Pro AI is now available to roughly 840,000 Ford Pro Telematics (vehicle analytics platform) subscribers at no extra charge.

According to Ford, fleet managers spend 23 hours a week on average dedicated to routine tasks that can now be streamlined through the AI tool. Ford says the same group of managers also believe the AI tool can help them reduce the time they spend on daily tasks by 40% or more a week.

“Helping them maximize their vehicles’ uptime, increase productivity, and lower costs isn’t just good business—it’s essential for all of us,” said Kevin Dunbar, general manager for Ford Pro Intelligence, CNBC reported. As ever, personalization seems to be the key, with Dunbar touting “fleet‑specific intelligence” as a core component of the technology.

Changing priorities: This wouldn’t be a bad time to grease the wheels of revenue generation, after Ford’s costly pivot from its broad electrification strategy last year (it is still investing in smaller EVs and hybrid vehicles). In February, Ford announced its biggest quarterly earnings miss in four years (while guiding for a bounce back this year).

AI expansion: Ford Pro’s new AI tool is just one of the company’s AI initiatives this year. The automaker is also introducing its Ford AI assistant in the first half of the year to over 8 million customers via the Ford or Lincoln app.