Market Expansion & New Verticals

Elevate performance by mastering market expansion & new verticals through our collection of research-backed articles, strategic playbooks, and leadership perspectives.

Styles from Caraa's USA Fencing collaboration
Revenue Strategy & Leadership

How Caraa founder Aaron Luo is turning a passion project into growth

The women’s accessories brand just released an ongoing collaboration with USA Fencing ahead of the 2028 Summer Olympics.

Layla Ilchi
Headshot of Jyothi Swaroop, a man with long side-swept black hair and short stubble wearing a black leather jacket, with a friendly smirk on his face.
Revenue Strategy & Leadership

How EV charging network ChargePoint accelerates its global go-to-market strategy

Jyothi Swaroop, ChargePoint’s new chief marketing and growth officer, told us he sees massive opportunities to expand the company’s TAM.

Jordyn Grzelewski
Photo illustration of two memory chips with tech-y design elements.
Revenue Strategy & Leadership

How Ceva achieved scale to build a high-margin revenue strategy

It does R&D so you don’t have to.

Beck Salgado
Globe with lines symbolizing connectivity
Revenue Strategy & Leadership

How to leverage GTM teams during an international expansion

Regulations and talent are especially important.

Beck Salgado

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