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Our latest analysis of GTM motions provides the frameworks and strategic tools you need to refine your GTM motion and maximize your organization's revenue potential.

GTM Motions

GTM Design & Execution

Revenue Strategy & Leadership

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How Rivian aims to reach the masses with its sporty R2 EV

Jordyn Grzelewski

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

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Marketing Brew

Strategy & Planning

With its R2 SUV, the automaker is aiming to shift from being a niche, premium brand to one for the masses.

Never heard of Rivian? With its new SUV, the EV brand wants to change that

“We think R2 is actually gonna capture a significant amount of US market share,” CEO RJ Scaringe told us.

Cross Post: Never heard of Rivian? With its new SUV, the EV brand wants to change that

How Rivian’s adventurous branding and design plays into its product sales strategy

Founder Brew is our twice-weekly newsletter covering how great ideas and entrepreneurial spirit grow into real businesses. We examine what it takes to build, the tradeoffs founders face, and what keeps them going.

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Founder Brew

Market Fundamentals

Scaringe talks about stepping back and letting Rivian’s “really well-operating teams” take the lead.

Founder and CEO RJ Scaringe on Rivian’s make-or-break moment

RJ Scaringe, the EV maker’s founder and CEO, told us that “the future of the business is dependent on R2 scaling.”

Cross Post: Founder and CEO RJ Scaringe on Rivian’s make-or-break moment

GTM Motions

How Rivian aims to reach the masses with its sporty R2 EV

How Rivian’s adventurous branding and design plays into its product sales strategy

For the people behind the pipeline.