Revenue Strategy & Leadership
How Megababe’s unconventional product launches led to growth
The beauty-meets-wellness brand’s Coldies product—wearable cooling neck collars and bra inserts—is the latest launch in this product strategy.
GTM Motions
Our latest analysis of GTM motions provides the frameworks and strategic tools you need to refine your GTM motion and maximize your organization's revenue potential.
Revenue Strategy & Leadership
How Nissan’s tariff strategy led growth
Pivoting its focus to American-built cars helped the company grow its Q2 retail sales by 8% YoY.
Revenue Strategy & Leadership
How Brunt Workwear used authenticity to create a $300 million boot
It focused on consumers and not trends.
Revenue Strategy & Leadership
As consumers grow thirsty for luxury water, A1R water plucks it out of thick air
Having decades of selling experience helps.
Revenue Strategy & Leadership
How Rivian aims to reach the masses with its sporty R2 EV
“We think R2 is actually gonna capture a significant amount of US market share,” CEO RJ Scaringe told us.
Revenue Strategy & Leadership
How Rivian’s adventurous branding and design plays into its product sales strategy
RJ Scaringe, the EV maker’s founder and CEO, told us that “the future of the business is dependent on R2 scaling.”
For the people behind the pipeline.
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