Siemens and Nvidia expand their partnership

Don’t ever say the staff at Revenue Brew doesn’t care about you. We traversed the United States just to be on our best behavior in the city that never sleeps (alone). We’re foregoing the roulette tables, electronic blackjack, and $200 tomahawk steaks to focus on bringing you the biggest scoops from CES 2026. The standout news so far is an expanded partnership between industrial heavyweights Siemens and Nvidia.

In the Venetian’s Palazzo Ballroom on Tuesday morning, the CEOs of both companies discussed how they intend to expand their partnership to build the “Industrial AI Operating System.”

Nvidia will provide the AI models and frameworks, and Siemens has that pivotal industrial hardware; together, they can bring AI into the real world, so to speak.

“Our partnership with Siemens fuses the world’s leading industrial software with Nvidia’s full-stack AI platform to close the gap between ideas and reality—empowering industries to simulate complex systems in software, then seamlessly automate and operate them in the physical world,” said Nvidia founder and CEO Jensen Huang in a press release.

For those that have been paying attention to the partnership since 2022, this sounds like a big step toward the “industrial metaverse” the companies have previously touted. In layman’s terms, it means that a fully automated AI-supercharged factory entirely run by robots isn’t an impossibility. (The first such factory would be in Erlangen, Germany, if you want to plan a trip in the future).

Also announced at CES were Nvidia’s next-generation AI chips, known as Vera Rubin, a key component of any large-scale industrial strategy.

“The reason why we’re partnering so closely together is so that we could build that Vera Rubin in the future as a digital twin,” Huang said at the Siemens keynote.

Huang outlined the partnership as mutually beneficial with the potential for compounding innovation.

“We’re going to work together to accelerate all of your [electronic design automation] software, which we can then use to design our chips faster so that we could accelerate your EDA software faster,” Huang said.

Siemens CEO Roland Busch leads a company that has been at the forefront of several industrial revolutions since its founding in 1847 (at that time, the Las Vegas we know today was a desert oasis used as a frontier stopover). Busch suggested the relationship with Nvidia is symbiotic, and one that can bolster the growth of all the technologies involved between Nvidia and Siemens.

“We want to train our technology, our models, on a massive amount of data, so that it’s not only about validation of design, but really making a proposal of new designs in EDA. This is [a] breakthrough thing that I’ve never done before,” Busch said.