Gong report finds revenue teams see AI as a trusted decision-maker

If 2025 taught us anything, it’s that revenue teams have had no choice (right?) but to embrace AI. The promise of efficiency seems too compelling to ignore, even if there are very real headwinds to deployment, and issues thereafter (beware the dreaded “workslop”). A new report from revenue intelligence company Gong highlights the benefits teams can receive if they continue supplementing their work with various AI tools.

According to Gong’s second annual “State of Revenue AI” report, AI adoption among US revenue teams increased 81% this year, with 87% of US organizations using AI, and 9% planning on deploying it in the next year. The report says that AI usage has gone beyond the experimental phase and is now an integral part of the way revenue teams function day to day (the cost of deployment is also a very real consideration for companies, as are concerns over ROI).

“Our research reveals a fundamental shift in how AI shows up in forward-thinking revenue teams. It’s no longer a helpful sidekick, but now a strategic partner,” said Amit Bendov, CEO and co-founder of Gong, in a statement.

According to Gong’s report, revenue teams using AI are reaping the benefits:

• Teams utilizing AI are 65% more likely to increase win rates.
• Nearly all (92%) of respondents said AI saved their sellers time.
• Teams using AI saw 77% more revenue generated per sales representative than those not using AI.

Putting trust in AI

The report says 69% of revenue leaders trust the insights they get from AI, and that seven in 10 leaders regularly use AI to inform their decisions. Trust in AI platforms, or in some cases the lack of it, has been a recurring theme among sales and revenue professionals we’ve spoken with this year.

In a recent interview, Tecovas’s chief marketing officer, Krista Dalton said she created an AI agent but initially didn’t entirely trust it, as “numbers weren’t the jam of most AI.” Sam McKenna, CEO of #samsales, said AI tools are most effective “when they can be leveraged by a human touch on the back end.”

The report also shows a changing of sentiment around AI taking over jobs: 43% of respondents say AI will transform jobs without reducing head count, however 28% think the tool will result in jobs being eliminated. This sounds like good news for AI agents like Asymbl’s Theodore; maybe he’ll get invited to the company holiday party after all.