Building Growth through Resilience: Amanda Forth

Amanda Forth is head of partnerships and sales at lifestyle membership company FabFitFun. She is set to speak at Revenue Brew’s upcoming event, Building Growth through Resilience, on February 24. Ahead of the event, we caught up with her via email to hear how her team adapts to constant change and the importance of meaningful engagement.

This interview has been edited and condensed for clarity.

What does resilience in a revenue organization look like?

Resilience is clarity under pressure. It’s not about surviving a tough quarter. It’s about adapting decisively through economic shifts and technological change while staying anchored in your partners’ and clients’ needs. The strongest revenue organizations filter out noise that leads to excuses, focus on value creation, and pair operational clarity with creativity, responding thoughtfully rather than reactively.

How do you encourage alignment across sales, marketing, and customer teams? Alignment starts with a shared definition of success. Clarity on priorities, metrics, and decision rights drives alignment. When teams are anchored to shared outcomes instead of siloed KPIs, execution improves. If metrics drift, you recalibrate the “why” and align incentives accordingly.

What role is technology playing in supporting your team today?

Sales will always be about human relationships. Technology should enhance trust and insight, not replace them. We use AI to accelerate creative ideation and reduce internal lift, but the core of revenue remains simple: understand your customer and deliver value. The goal isn’t more technology. It’s smarter leverage.

What’s one metric you used to trust that you now treat with more skepticism? Top-of-funnel volume. The push for scale often leads to AI-driven outreach that lacks authenticity, and partners can tell. Once trust erodes, conversion follows. I prioritize qualified demand and meaningful engagement over raw activity.

What’s one best practice that has helped your team stay focused as priorities shift?

Priorities are never stagnant. As we scale, our strategy evolves. This year, for example, we’re investing more heavily in experiential and in-person events. Staying focused requires active reprioritization to keep company growth and client growth aligned. Adaptability is not reactive. It is strategic.