Walmart announces partnership with OpenAI

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OpenAI has landed another attention-grabbing partnership—this time with retail heavyweight Walmart.

Walmart customers and Sam’s Club members will be able to make purchases through ChatGPT using OpenAI’s Instant Checkout feature (announced at the end of September). The possibly biggest AI-retail tie-up to date could redefine how shoppers buy groceries and household essentials online. In September, OpenAI partnered with online marketplace Etsy to enable AI-powered shopping.

Walmart and OpenAI did not disclose the terms of the deal or when shoppers can begin purchasing Walmart items on the platform.

“For many years now, e-commerce shopping experiences have consisted of a search bar and a long list of item responses. That is about to change,” said Walmart CEO Doug McMillon in a press release.

For Walmart, the move is another AI-focused investment after announcing the release of GenAI assistant Sparky in June. The agent offers customers bespoke recommendations and synthesizes product reviews.

For OpenAI, this is just the latest tie-up as it looks for ways to scale. Hot on the heels of newly minted partnerships with AMD and Nvidia, the AI research company announced on October 13 that it will tap semiconductor giant Broadcom to build custom AI accelerators.

“We’re excited to partner with Walmart to make everyday purchases a little simpler,” OpenAI CEO and cofounder Sam Altman said in the release.

Some of the nation’s biggest retailers are jumping on the AI bandwagon. Lowe’s recently embarked on a push into the space through its new AI agent Mylow Companion.