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Unify, an AI-based platform working to transform go-to-market and accelerate pipeline growth, raised $40 million in Series B funding earlier this month. The round was led by Battery Ventures and included funding by OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, the Cannon Project, and Capital49.
"In today’s extremely competitive sales environment, distribution has become the barrier to success,” Austin Hughes, Unify’s co-founder and chief executive officer, said in a press statement. “Even great products can still fail to gain traction because prospects are overwhelmed with noise: constant outreach across email, social media, search, and more. The status quo for growth doesn’t work anymore."
The AI-based platform helps identify “high-intent leads and orchestrate targeted campaigns,” according to Unify, which it says helps sales reps close more deals and spend less time in lead generation.
Quick growth: Founded in 2023, Unify offers a platform that brings together prospecting data, AI agents, and email sequencing. Its latest funding round comes after Unify raised $12 million in its Series A just nine months ago. Unify works with clients like Perplexity, Airwallex, and Cursor, and claims its revenue has increased eight times over the past year.