The Clear Cut built an AI platform to change its pricing model

If diamonds are forever, should their pricing structure remain the same?

Direct-to-consumer jewelry company The Clear Cut doesn’t think so and is using its new proprietary AI platform, Eunice, to show why.

Historically, vendors have priced diamonds with little to no wiggle room. Named after Eunice Miles, the first female gemologist, Eunice has given The Clear Cut better pricing insights, and better vendor deals.

“Vendors tell you ‘this is the price,’ and that’s the price,” Kyle Simon, co-founder and chief operating officer, said. “Now, we’re able to actually analyze what is trending—a variety of factors like what sold many years ago, what’s not selling, what are vendors doing across the market. We pull in external data from different online marketplaces too, to kind of gut check our actual work ourselves.”

The company soft-launched the platform in Q1 (officially launching in May) and said it contributed to its best quarter sales since 2022, with engagement ring sales increasing 50% year-over-year in February to March 2025 and average order value up 42%; the average engagement ring order value increased to over $30,000, too.

Eunice is an extension of The Clear Cut’s gem platform, which is the portal the company uses to work directly with its customers.

Shiny objects

Eunice gets granular, looking at regional customer trends across the US to understand rapidly changing consumer preferences. For instance, Eunice has helped The Clear Cut understand the consumer trend of elongated cushion-cut diamonds. Eunice specified that customers are gravitating toward a length-to-width ratio between 1-to-3 and 1-to-5 for cushion-cut diamonds, according to chief executive officer and co-founder Olivia Landau. In New York City’s SoHo and TriBeCa neighborhoods, Eunice found, for example, that on average customers were buying a 2.2 carat cushion-cut diamond (58% preferred this cut), which clocks in at an average price of $38,600.

The platform can also analyze sales performance and inventory changes, which The Clear Cut’s gemologists use to source diamonds for their clients.

Landau and Simon handle all of The Clear Cut’s finances and manage a team of gemologists who work directly with customers to sell engagement rings. The co-founders track sales through a custom CRM platform, which has a messaging system that allows them to track their gemologists’ deals.

“A lot of our manufacturers, people that we work with that cut rough [diamonds] into polished diamonds, would be like, ‘what is selling right now?’” Landau said. “What should we be cutting? Are there gaps in the market for demand versus what’s available in inventory? We always had hunches and ideas, but we were like, ‘if we have all of this data through our technology, we should be able to interpret that and use that in ways that can be helpful to know exactly what is trending. How quickly are certain types of diamonds selling? What gaps in the larger diamond market are there?’”

Tariff wars

Eunice comes at just the right time for the company and its clients, as The Clear Cut and other jewelry brands are navigating Trump’s tumultuous tariff talks.

“We’re way up this year and it’s a time in the industry when most people are down or flat,” Simon said. “Especially with all the tariff noise coming into the conversation, I think there is going to be further price inefficiencies and disruption. Diamonds in the United States that are here already are going to be priced differently than diamonds coming in from India or somewhere else. Us being able to gut check what’s overpriced, what’s not, what’s real, what’s not, will continue. That allows us to give value to our customers, which ultimately drives sales.”