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Revenue teams across various industries have similar workflows: onboarding and training, forecasting and pipeline reviews and prospecting, etc. But now at the dawn of the AI era, there is the ever-present multibillion dollar question of how AI could help with those workflows—and much like the Gold Rush, there’s money to be made not just in digging for gold, but in selling pickaxes and shovels.
Enter Gong.
Gong, an AI assistant designed specifically to help revenue professionals “improve productivity, increase predictability, and drive revenue growth by using data to drive insights into customers and business trends,” announced a partnership in early May with Microsoft; according to a news release, the partnership aims to integrate its “revenue AI platform with Microsoft’s…productivity applications and Microsoft 365 Copilot and agents ecosystem.”
Translation: While Microsoft is mining for digital gold with its AI platform Copilot, Gong is selling the tools to dig. Or at least positioning itself to answer: Can AI help you see what works and what doesn’t when you’re training? Can AI write your email when you’re prospecting? Can AI help you predict if the data says you’re going to close a deal when you’re forecasting? Gong, naturally, believes the answer to all the above is yes.
Founded in 2015, Gong is by no means a plucky underdog inking a deal with a tech giant. The company is used by more than 4,500 corporate customers and surpassed $300 million in annualized revenue as of FY 2025.It has been backed by major investors like Norwest Venture Partners, Sequoia Capital, and Battery Ventures, according toTracxn, a company database, and now sits at a $7.25 billion valuation
In a conversation with Revenue Brew, Gong co-founder and Chief Product Officer Eilon Reshef said that, as it stands, AI isn’t replacing jobs, but rather replacing certain tasks, which can ultimately help revenue professionals work more efficiently.
“Go back 20 to 30 years ago, you used to have an executive assistant at the time, they would do the typing for you as an executive,” Reshef said. “They don’t do it anymore because no executive now needs typing, but the roles exist. But the mundane task of doing typing, photocopying, faxing, has gone away, and it’s just been morphed to other much more productive things.”
Reshef argues that instead of viewing AI as a means to reduce headcount, companies could leverage the tech to accomplish more with their existing teams.
In its new partnership with Microsoft, Gong will be housed in Microsoft’s Copilot environment and there, according to Reshef, it will be able to provide relevant data and dashboards.
Microsoft did not respond to a request for comment.
Gong will offer tools like “conversation summaries, action plans, risk alerts, customer objections, competitive concerns, and strategic recommendations,” all of which will be available “without switching applications,” according to the announcement.
According to Forrester Research, only 23% of a sales representative’s time is spent selling, while 27% is dedicated to non-selling activities, such as expense reporting and travel planning.
Reshef sees administrative tasks like these as “drudgery” and hopes the partnership with one of the largest companies in the world will serve as a springboard to reach more professionals—and help automate tasks that take time away from selling.
“There’s probably 20 million sales professionals… in the world. We obviously have access to, or we have sold to a small percentage of them,” Reshef said. “So our goal as a company is to continue growing and, at the same time obviously, adding value to customers.”