Editor’s note: Welcome to the first installment in Your Tech Stack, an occasional series about, well, your tech stack. How do you build it? Should you go with an all-in-one provider or take a mix-and-match approach? What’s the best bang for your buck?

Those are the types of questions we’ll aim to answer. Have a specific challenge? Send it our way: [email protected].

When teams at the AI accounts receivable startup Daylit consider whether to invest in a new piece of software, they go through a three-step checklist, according to co-founder and CEO Jared Shulman.

Would the software automate or help with an existing documented process? Is there readily accessible data for it to use? And would there be a human in the loop to evaluate the results?

“On the go-to-market side, we’re buyers of lots of different tools to get automation in our go-to-market efforts—Valley is an example of one that’s pulling data from LinkedIn,” Shulman said. “But before we buy that product, we need to know, is there a process in place? What do we do on the go-to-market side to actually reach out to these customers?”

Between a flood of new agentic tools and services, a SaaS industry in flux, and an ever-shifting raft of new AI features, it can be harder than ever for companies to know what’s essential in the modern tech stack. Should you choose best-in-breed or all-in-one? When do you vibe-code and when do you outsource? We asked a few execs how they think about these choices and where the market is headed.

Keep reading for why some like the best-of-breed approach.—PK

It’s been almost a year since Revenue Brew started its quest to track the discipline of revenue orchestration in its myriad forms. From the growth of GTM engineering to interdepartmental collaboration (or simply evolving with your customer), there’s a lot under this umbrella.

It’s a good time to take a (small) step back and speak with a top-tier chief revenue officer about some key concepts that underpin our work. Docusign CRO Paula Hansen is a revenue leader with years of experience at large multinationals like SAP and Cisco, and most recently data and analytics company Alteryx. It’s always fascinating to speak with a go-to-market leader of this caliber, but especially now as Docusign is evolving into an AI-powered intelligent agreement platform (think of it as an intuitive end-to-end tool that can construct an entire business ecosystem around your agreements).

I spoke with Paula for a reset on some critical themes in revenue leadership at a time of frantic AI-inspired change; here is a peak at the conversation.

The full interview with Paula Hansen will be published on Revenue Brew’s multimedia channels.

The CRO playbook

Setting out on the revenue trail almost a year ago, we had an in-house motto: “There is no CRO playbook.” This affirmation helped establish a core principle: Revenue leadership is a dynamic and ever-changing discipline. We had to be nimble to follow it, and give it the appropriate contours. So, is there a CRO playbook at all? “It’s really important to understand how a company operates before you put a playbook into motion,” said Hansen. “You need to understand the technology, the buyer, the motions, the maturity of the business, the culture, the organization, the ecosystem. The whole nine yards.”

Read on for more on the role of clean data.—AF

As AI becomes more sentien—I mean, continues to change the basic functions of finance and accounting roles, some roles are likely to be more secure than others, recent research from Bain & Company found.

Bain’s survey of 102 senior finance executives in January and February found that the majority expected headcounts in tax, treasury, and investor relations subfunctions to remain steady over the next 12 months. But about half expected the impact of AI to reduce headcount in day-to-day, or transactional, finance, like accounting and period close, procure to pay, and invoice to cash, Bain Partner Michael Heric and Emilia Fallas, an EVP in the company’s corporate support practice, noted in the survey report.

Surprising or not? Research on projections of AI’s impact on overall headcount has predicted little effect so far. A JPMorgan survey of 1,500 CFOs and finance executives at US middle-market firms last November found that a majority (60%) thought AI would have no impact on overall headcount this year.

Similarly, in a study by Duke University and the Federal Reserve Banks of Atlanta and Richmond of more than 700 corporate executives surveyed between November 2025 and January 2026, respondents “reported a negligible impact from AI on employee headcounts in 2025, and the average impact on 2026 employment levels is also close to zero,” according to a commentary on the results.

Full speed ahead. Bain’s survey arrived as CFOs invest heavily in technology and AI; tax and accounting firm Grant Thornton is pouring $1 billion into those areas over the next few years. More than half (56%) of the Bain respondents said they were increasing enterprise-wide AI investment by more than 15% this year, and 83% planned budget increases of at least 15% over the next two years.

Keep reading for what finance leaders want from their AI investments.—DL

It’s a 10 Haircare founder and CEO on self-funding and starting over (Retail Brew)

Carolyn Aronson shares the importance of strategy shifts—including a new rebrand and partnership with Khloé Kardashian—in growing the 20-year-old brand.

AI brands are pumping ad dollars into linear TV (Marketing Brew)

Companies like OpenAI and Anthropic are on pace to surpass 2025 spending as consumer sentiment shifts.

How to get your company a tariff refund (CFO Brew)

On April 20, importers could start filing for IEEPA (International Emergency Economic Powers Act) tariff refunds, and many of them leapt at the chance.

Forget sifting through endless listings. Revenue Brew and CollabWORK highlight only a handful of roles each week, chosen for your interests and industry. Click here to view the full job board.

• Director, Client Development, New York at RGP
• Chief Strategy & Market Intell Officer at Hartford Steam Boiler Inspection and Insurance Company
• Business Development Manager at Hotaling & CO.
• Account Manager at CommScope, Inc.
• Account Executive at United Site Services