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Reshaping the luxury buying experience.

It’s Thursday. Hang up the cowboy hat, partner. Guessing’s for 2025. Krista Dalton, chief marketing officer and chief digital officer at Tecovas, shows how predictive analytics can turn your forecasts into growth gold.

In today’s edition:

—Beck Salgado

REVENUE MARKETING

photo of lamborghini lambo v12 vision gran turismo

Lamborghini

Consumer trends can inform companies of how buyers are reacting to macroeconomic headwinds. But trends rarely affect the ultrawealthy, who have remained on a spending spree this year.

So how does a company market to customers who already have everything? The answer could be to sell them time, at least according to Antoine Tessier, CEO of duPont Registry Group, a lifestyle brand and digital marketplace for high-end automotives.

“The only thing that they don’t have is time, and we want to give them the gift of time, and this is really our mission,” Tessier said.

Cultivating community: The rituals of car shopping can be alluring, defined by opulent showrooms, sycophantic sellers, and champagne bottles. However, Tessier, who spent over 13 years studying the luxury customer at Louis Vuitton and LVMH, postulates that trading that in for speed and community is more effective.

Keep reading here.—BS

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REVENUE OPERATIONS

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Hugo Herrera

Growing now, and apparently, growing even more later. Momentum isn’t waning for buy now, pay later business Affirm:

  • The company’s fiscal first quarter report showed a 34% revenue increase to $933 million.
  • Gross merchandise volume (GMV), the total dollar amount of all transactions on the Affirm platform, grew 42% YoY to a record $10.8 billion.

Figures like this will be validation for an often criticized sector (COO Michael Linford took it upon himself to pen this rebuttal last year).

Keep reading here.—BS

REVENUE STRATEGY & LEADERSHIP

Conga

Conga

AI-powered document automation and contract life cycle management company Conga has appointed Lisa Martin as chief revenue officer.

  • Martin was formerly CRO at unified communications company 8x8 and held senior leadership positions at both Twilio and Genesys.
  • Conga has also appointed Brian Kyle as CFO. He was previously CFO at fintech platforms Caseware and DH Corp.

Both appointments come just seven months after Dave Osborne was appointed Conga CEO in April, replacing Noel Goggin.

Growth plans: The company’s bolstering of its executive ranks comes as it signals its intent to buy enterprise AI platform PROS’s B2B CPQ (configure, price, quote) business.

Keep reading here.—BS

Together With Outreach

ACTIVE PIPELINE

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The biggest sales news of the week.

Stat: $912 million. That’s how much Toyota is investing in US manufacturing plants to increase hybrid vehicle production. (CNBC)

Quote: “There is probably a correction there. That correction will also create a correction in the rest of the segment, the S&P, and in the industry.”—JPMorgan Chase Vice Chairman Daniel Pinto (Bloomberg)

Read: How TikTok came to rival eBay as a global online shopping destination. (the Washington Post)

Insights, stat: Seismic put together this free research report, in association with Harvard Business Review Analytic Services, to uncover how leading orgs are approaching revenue enablement as a strategic lever. See what’s changed.*

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