HR and payroll platform Deel has come a long way since entering Y Combinator in 2019. The 6-year-old business has evolved from a global contractor platform with an employer of record service to an all-in-one global workforce platform, surpassing a $1 billion run rate in Q1 2025.

At the center of it all is co-founder and CRO Shuo Wang. An engineer turned sales savant, Wang was first introduced to sales at 16 when, while speaking very little English, she and her mother ran a wholesale scooter and motorcycle business.

In a conversation with Revenue Brew, Wang discussed why the sales world intrigued her, Deel’s early success, and how the company builds culture from the top down.

This interview has been edited and condensed for clarity.

I read that when you came to the US you sold scooters wholesale with your mother. How did that experience shape your journey into sales and how does it still translate into your work today?

I think that taught me about some basics about running a business. You always need to have your pipeline. You always need to have a brand. You always need to have a channel to tell the story of the brand, and then let people know what you’re selling.

I remember my mom was very focused on profit margin as well. Sometimes I’d listen to her calls to negotiate with manufacturers in China. Each motorcycle, the difference is probably $10 or $20, but she would try so hard to gather the best pricing possible.

Keep reading here.—BS

If you’re of the opinion that technological advancement hasn’t made selling online easy enough, you’re in for a treat. Poshmark, the online resale marketplace that prides itself on ease of use, is reinventing its own operational wardrobe.

Here’s what three of the company’s executives told Revenue Brew about how it is using AI to create the on-ramp to its next phase.

The power of early adoption: Poshmark co-founder and former CEO Manish Chandra said the company has always had the ethos of a tech-forward resale player and likened the company’s AI investment to that of its early mobile shopping bet. Some of Poshmark’s early success could be attributed to the novelty of a model that was more personality, less transaction.

“When we started the company back in 2011, we bet the farm on mobile. At that time, people didn’t believe you could build an end-to-end e-commerce app on mobile. So we’ve always been betting on technologies ahead of time,” Chandra told Revenue Brew.

Chandra said revenue teams are able to communicate trends to tech employees, who are then able to build products around consumer information. This can materialize in large rollouts, like Poshmark’s Smart List AI in January 2025, which helps users create detailed product descriptions—say a sequined crop top or faded jeans—after uploading a series of pictures.

Keep reading here.—BS

For sales professionals, the product demo is where the rubber meets the road: a test drive where the smallest bump can derail hours of work and send the prospective customer running for the hills. Reprise, an AI-powered product demo software platform, surveyed over 350 sales professionals for its new sales demo report. According to the report—you guessed it—product demos could use some work:

• Most sales pros (81%) have lost a deal due to a bad demo.
• Nearly half (46%) stated their company’s features are “too complex or too fragile” to demo live, so they skip them entirely.
• Solutions engineers deliver first sales demos 50% of the time; Reprise recommends account executives take over the task.
• Despite buyers wanting to see the product immediately, only one in four sales teams demo their product on the first call.
• Even though it takes more work, 85% of sales professionals personalize their demos.

“This report confirms the sales demo is where the magic happens,” Reprise CEO and co-founder Sam Clemens told Revenue Brew. “It also reveals a tension: that sellers have become so hesitant about potential demo issues that they avoid showing their solutions’ most powerful features, a complete miss.”

Big picture: The importance a product demo plays in the sales cycle is undeniable. The ability to efficiently personalize a demo in a repeatable framework seems more critical than ever. A key word: confidence. It seems if sellers don’t fear losing the room, or turning away prospects early on, they’ll be more likely to suggest that first test drive.—LI

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