Are generational clashes the biggest problem your company isn’t paying attention to? While older folks have had to adapt to a rapidly changing tech space over the last couple of decades, a younger cohort has been born into it.

Keep reading here.—LI

Millions of businesses use Zapier to automate workflows, but its CEO and co-founder says not many of them have fully tapped into AI’s potential.

Wade Foster said most workers, whether at Fortune 500 companies or “mom-and-pop shops,” are mostly using ChatGPT and its ilk for one-off tasks like writing emails rather than fully automated processes. He also described what sets automated workflow processes—Zapier’s bread and butter—apart from the somewhat squishy term of AI agents.

Keep reading here.—PK

If your forecasts currently qualify as speculative fiction, you are in good company. A more grounded approach becomes slightly more achievable when Hightouch CFO Cherry Maio takes the stage on Feb. 24 to share how smarter data use can nudge revenue planning closer to reality.

A screenshot buried in the comment section of a Marc Benioff LinkedIn post around a year ago gave Salesforce’s Bernard Slowey a jolt. It showed the then-new Agentforce help portal directing the customer to a Salesforce competitor.

“I was literally like, ‘Oh my god, what has happened here? This is not good. My job is going to be gone tomorrow,’” Slowey, who is—spoiler alert—still Salesforce’s SVP of digital customer success, told us.

Keep reading here.—PK

Not got your fill of the brew just yet? No problem! Top up your cup with revenue-related content from across Morning Brew publications…

Behind Instacart’s ‘bananas’ Super Bowl ad (Marketing Brew)

Sometimes the obvious answer is the right answer. Case in point: If you’re making an ad about bananas, that ad should probably be, well, bananas.

Shopify merchants have to pay an additional 4% fee if customers buy via ChatGPT (Retail Brew)

OpenAI’s chatbot ChatGPT is putting a price on AI-driven shopping, as Shopify merchants will be charged a 4% fee on purchases made through ChatGPT’s checkout.

How hospital finance execs are preparing for 2026 (Healthcare Brew)

While many hospitals have bounced back from the financial challenges of the Covid-19 pandemic—namely inflation and staffing costs—CFOs are still dealing with an evolving financial landscape filled with lots of ups and downs.