If the sight of a Coach bag gives you early-2000s nostalgia, then you’re way behind the pace; the brand has found a growing and dedicated new audience in Gen Z.

For Tapestry, parent company of both Coach and Kate Spade, meeting the customer where they are is foundational to growth. Sandeep Seth, chief growth officer and president, is native to that universe, having served as CMO for Coach. “To me, strategy pans across the four Ps: product, price, place, and promotion,” he said. Seth leads an overall growth plan for the conglomerate and tailors specific ones for Coach and Kate Spade.

Assessing the difference between being a CMO and a chief growth officer, Seth said there isn’t one, as both require a granular focus on the consumer. “Who is the consumer? How many consumers do we need? How do we drive that growth? So to me, all of this fits in together,” he said.

Growing with Gen Z: A core part of Tapestry’s growth strategy is making sure both brands resonate with Gen Z customers. That means specificity, as both have key differentiators: Coach leans into its 84-year-old history of classic Americana, while Kate Spade is known for its whimsical and kitschy collaborations.

Speaking of meeting Gen Z customers where they are, Tapestry’s various marketing initiatives are informed by ethnographic research, which entails going into customers’ homes and looking through their closets.

Keep reading here.—LI

Gong’s hot streak continues, as the revenue intelligence platform tells Revenue Brew it has landed email signature software company Exclaimer as its latest client. In a statement to Revenue Brew, Exclaimer says it’s integrating Gong into its tech stack as it continues to grow its enterprise business.

“I think Gong brought a great focus around allowing us to be laser focused in all areas of our sales process, be it our prospecting, our coaching, our training, our enablement,” Keith Dunphy, chief growth officer at Exclaimer, said. “What Gong brought in terms of the ability to both improve the effectiveness and the efficiency of our sales process, manage our cost structures, allows the teams to make smarter decisions.”

Gong’s latest client marks the next phase in its goal to become a mainstay of the revenue tech stack.

“If you look at Gong as a revenue AI solution, it’s kind of helping both on the frontline team side increasing productivity, and then on the manager leadership side, making faster, better decisions,” Gong co-founder and Chief Product Officer Eilon Reshef told Revenue Brew.

Keep reading here.—BS

TikTok and Instagram will have you believe that Gen Z truly is the forever online generation. But a new study by YouGov finds that might not be the whole truth.

While online shopping is definitely huge, younger consumers prefer somewhat of a balance between the digital and the IRL.

• In fact, 50% of Gen Z actually discover new products through friends, family, or colleagues, while 46% find them browsing in stores.
• Likewise, 29% spot an item online but purchase it in-store, while 21% do the reverse.

In other words, retailers can’t afford to pick a side: Omnichannel is where the action is.

While 69% of Gen Z did begin their “decision-making” process online, 53% still went to browse in stores.

Of course, the findings do not diminish the importance of digital retail as Gen Z primarily still uses social media to look for products (64%) as opposed to 44% of older American adults.

• In the same vein, 31% of Gen Z opt for email for customer service related concerns compared to 21% of older generations.

Ultimately, while younger US consumers prefer the ease and convenience of the online world, the shopping journey is filled with a series of different platforms, with physical retail still being an integral part of it.—JS