Corporate America is embracing executive alignment the way it once lionized efficiency and ruthlessness. Stepping up to the plate is the newly minted C-suite superstar, the chief revenue officer.

A 2023 LinkedIn report identified the CRO as the fastest-growing job title in the US. A McKinsey study from the same year found that Fortune 100 companies with an established CRO, or adjacent role, achieve 1.8 times higher revenue growth.

The majority of S&P 500 CEOs come from four positions, according to a 2021 Spencer Stuart study: COO, CFO, divisional CEOs, and elsewhere outside the C-suite. But are times changing?

Revenue Brew spoke with two former CROs who are now CEOs and one C-suite construction expert on why the role is starting to more commonly pave a path to the top of the corporate heap.

Keep reading here.—BS

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Revenue leaders the world over are rewiring their organizations to benefit from AI. According to a 2024 survey by Gong, almost half of 600 revenue leaders polled said their teams are using the technology. The key stat: Revenue orgs utilizing AI reported 29% higher sales growth than their peers.

Whether a revenue leader is taking their first plunge into the space, or aiming to improve existing processes, there are several best practices to keep in mind. Revenue Brew spoke with four revenue leaders about how they’ve incorporated AI into their teams, and what’s working best.

Keep reading here.—LI

A little under a month since announcing new CEO Jason Ambrose on October 30, AI-powered sales intelligence platform People.ai is further bolstering its executive ranks with two strategic hires. Kimberly Gordon has been appointed People.ai’s SVP of marketing, and Natalie Wolf will become the company’s first chief customer officer.

Wolf’s appointment is particularly interesting, as companies aware of ROI concerns look to help clients scale their AI capabilities and avoid drowning in complexity as the technology explodes. She served as People.ai’s SVP of customer success and has over two decades of customer success experience at AI-powered collaboration and business intelligence companies like Anaplan, Celonis, FourKites, and TigerConnect.

Keep reading here.—LI