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A grand transformation.

It’s Tuesday. We’re just about a week out. Come for the revenue strategies you can actually use. Stay for the happy hour you absolutely deserve.

In today’s edition:

—Layla Ilchi, Alex Zank

REVENUE STRATEGY & LEADERSHIP

Customers shop at a Target store on February 10, 2026 in Chicago, Illinois.

Scott Olson/Getty Images

We might be heading back to peak “Tarzhay.”

Target is going into hyperdrive in a bid for growth after a brutal few years marked by an uncertain economy, stubbornly high prices, and increased competition. After another quarter of declining revenue, the big-box retailer announced it is investing $2 billion this year (including $1 billion for incremental operating investment and over $1 billion increase in capital expenditures) to enhance everything from the store experience to payroll and AI capabilities.

According to a company memo, Target is breaking up its investments into four “growth priorities” to service its ideal customer profile: “busy families.”

It includes:

  • Merchandise authority: setting trends with a varied and expansive assortment of items
  • Guest experience: investing more in digital discovery and in-store experiences
  • Accelerated technology: investing in tools to help teams function better and to create more personalized experiences
  • Strengthened teams and communities: investing in training and career growth

Keep reading here.—LI

Presented By ElevenLabs

REVENUE STRATEGY & LEADERSHIP

A portrait of Laurie Ehrbar, Chief Marketing Officer at Clari + Salesloft, a Revenue Orchestration company

Laurie Ehrbar

Advocating for women in revenue roles has been a core part of Laurie Ehrbar’s career. Serving as chief marketing officer at Clari + Salesloft since December 2025, Ehrbar previously held leadership positions at companies like EQT Group, Smarsh, Bizagi, and ServiceNow, where she was both mentee and mentor for women working towards a revenue leadership role.

Ehrbar is also working with Women in Revenue, an organization formed in 2018 to offer mentorship and support to women in revenue roles. It’s teaming up with Clari + Salesloft this year to introduce a learning track covering topics that women in revenue face.

According to Women in Revenue’s 2025 annual report, 44% of women in revenue said the biggest challenge they face in the workplace was lack of mentorship (up from 34% in the previous year).

Keep reading here.—LI

Together With ElevenLabs

SALES TECH

A crystal ball containing a lock, with mouse cursors surrounding it.

Francis Scialabba

Recent research suggests CFOs approved larger cybersecurity budgets this year. But to address changing criminal tactics, organizations must shift where those investment dollars are going, a cyber insurance company advised.

The World Economic Forum, in a recent report, noted that “strengthening collective cyber resilience has become both an economic and a societal imperative.” The WEF found that AI technology and geopolitics are key drivers of organizations’ cybersecurity concerns.

Nearly two-thirds of organizations plan to increase their cybersecurity investments this year, according to a global survey of 2,200 cyber risk leaders from insurance broker Marsh. Respondents’ top investment priorities included cybersecurity technology and mitigation, incident planning and preparation, cybersecurity personnel, staff training, and cyber insurance.

Keep reading here.—AZ

ACTIVE PIPELINE

An open laptop revealing sales graphs, stacked coins, profit.

Stat: 9%. That’s the increase in total revenues for Costco in its fiscal Q2 for 2026. (Yahoo Finance)

Quote: “The same menu architecture that works for a GLP-1 user also works for the macro-tracker, the runner, the fitness-focused consumer. This is not a niche—it’s the mainstream.”—Rachel Buss, Curion’s VP of strategic insights (Business Insider)

Read: The 13-second video that supercharged the McDonald’s-Burger King rivalry. (the Wall Street Journal)

Got 45 mins? Cool, because ElevenLabs is walking viewers through a step-by-step AI SDR build from scratch, live, and you’ll be done in 45 minutes. Learn what enterprise teams do in production. Just RSVP here.*

*A message from our sponsor.

Morning Brew Inc.

NPR’s new brand campaign wants you to ask questions (Marketing Brew)

Everyone has questions. Few get to spend their days seeking answers.

That’s where National Public Radio comes in: The nonprofit news organization has answers people want.

Americans’ appetite for chocolate is growing faster than its price tag (Retail Brew)

Easter may be over a month away, but consumer interest in chocolate seems to be year-round.

A new study by Gourmet Gift Baskets suggests that America’s sweet tooth is only getting stronger, even as prices rise.

Walgreens enters the weight loss, telehealth markets (Healthcare Brew)

Walgreens is wading into the GLP-1 market.

The retail pharmacy giant announced on Feb. 26 a program called Walgreens Weight Management that offers on-demand virtual visits with clinicians as part of a personalized weight loss plan, including prescriptions for GLP-1s. The program has no monthly fee and costs $49 per visit.

Still haven’t taken this month’s poll? We’re asking Revenue Brew readers what’s really happening on the ground in sales right now. It takes 60 seconds.



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