Go-to-market teams are often the unsung heroes of successful product launches, marketing campaigns, or strategic pivots. Once a CRO calls the play, this team needs to execute, whatever the weather or terrain. One area where this function is perhaps most tactically deployed is during international expansion. Expanding a business across borders is a process fraught with challenges: Whether it’s following regulations, acquiring the right talent, or adjusting to the prevailing culture, it’s a potential minefield. This means GTM teams are often rebuilt to facilitate these ambitions. Revenue Brew spoke with three professionals on why GTM teams are an essential part of the process of going global. Keep reading here.—BS |