If you’re an Iron Man aficionado wishing for a real-life AI sidekick like Jarvis to support your noncrime-fighting life, I’ve got good news: This exists now—sort of. Winn.ai is an agentic assistant that has broken free of your inbox and jumped into your sales calls. It can flag key insights, help automate administrative tasks like summarizing meetings, and update your CRM (which we know you don’t want to).

The company says it helped HR tech platform Deel drive 33% higher sales win rates by reinforcing “Meddicc” (a popular sales qualification methodology that stands for metrics, economic buyer, decision process, decision criteria, identify pain, champion, and competition) in real time. Winn.ai says it also helped IT management software provider Kaseya reduce administrative time by 98% while aligning sales reps.

Here at Revenue Brew, we talk a lot about sellers getting back to selling, and copilots like this have emerged as a one way to potentially reduce the drudgery of administrative work. But can these real-time agents meet the hype and meaningfully drive ROI?

Out: vibe-coding. In: vibe-selling.

What do you call the moment when vibe-coded solutions become real-time augmented conversations? If you ask Winn.ai co-founder, Eldad Postan-Koren, he would say that is “vibe-selling.” “We believe the only effective way to change people’s behavior is with real-time guidance,” said Postan-Koren.

He compared Winn.ai’s impact to that of companies like navigation platform Waze and personal writing assistant Grammarly on their respective fields. 

“We are integrated into the knowledge base of the company,” Postan-Koren said. “During the conversation, someone is being asked about this and that. It could be competitors, it could be technical data, it could be privacy, could be whatever. We know to give the right answer.”

Read on for our expert insight on AI deployment.—BS

It’s fascinating when big brands put AI to use on a grand scale. Ford is doing exactly that, by outfitting Ford Pro—its multibillion dollar commercial vehicle division—with an artificial intelligence system.

The automaker says its new “Ford Pro AI” tools can analyze more than 1 billion data points daily (anything from vehicle health to fuel consumption) from fleets of connected commercial vehicles (Ford Transit Vans and Super Duty pickups).

Bringing in the bacon: Supercharging a division already on a hot streak is no doubt a tantalizing proposition for Ford: Pro generated over $66 billion of revenue in 2025 and Pro subscribers increased 30% YoY in the same period. Ford Pro AI is now available to roughly 840,000 Ford Pro Telematics (vehicle analytics platform) subscribers at no extra charge.

According to Ford, fleet managers spend 23 hours a week on average dedicated to routine tasks that can now be streamlined through the AI tool. Ford says the same group of managers also believe the AI tool can help them reduce the time they spend on daily tasks by 40% or more a week.

“Helping them maximize their vehicles’ uptime, increase productivity, and lower costs isn’t just good business—it’s essential for all of us,” said Kevin Dunbar, general manager for Ford Pro Intelligence, CNBC reported. As ever, personalization seems to be the key, with Dunbar touting “fleet‑specific intelligence” as a core component of the technology.

Keep reading here for Ford’s changing priorities.—LI

AI will take care of the finance team’s busy work, so they can focus on more high-value tasks, goes the common refrain.

But that’s not where CFOs see the biggest impacts of the technology in their departments over the coming years, according to a new survey from software developer Wolters Kluwer.

The survey of nearly 1,700 CFOs and finance leaders globally, conducted in Q4 2025, found that respondents expect AI will have the biggest impact on “functions that shape enterprise strategy” in the next three years. Translation: AI will reshape not just finance’s manual tasks, “but those with strategic value.”

Roughly three-fifths of respondents said “major transformational change” will happen in each of the following activities: financial modeling, financial reporting, capital allocation, FP&A, and scenario planning.

What we’re hearing: In a recent interview with CFO Brew, Roman Telerman, CFO of application security firm Black Duck, predicted that entry-level accounting tasks are “going to be broadly used and probably available from the ERP providers” in the next three years. Variance analysis is something else AI “could be great for,” he added.

“It doesn’t do the thinking for you, but it prompts thought,” Telerman told us. “To adapt within the team, I heard this a couple years ago, and it rings very true: AI won’t replace your job, but somebody that knows how to use AI will replace you. And so, you have to adopt it.”

CFOs recently shared the ways they deployed AI in their strategic and tactical work last year. Dominique Highfield, CFO of flower delivery firm Bloom & Wild, said her organization used AI for horizon scanning and risk identification as it expanded its product offerings. Leanna Rossmann, CFO at South by Southwest, said she and her team used AI to research sales tax codes and analyze macroeconomic trends.

Read on for more on the CFO’s evolution to strategic partner.—AZ

Why Coca-Cola made March Madness a moment for BodyArmor (Marketing Brew)

Powerade has been a sponsor of the NCAA for nearly every year since 2010. This year, though, that sponsorship, including the designation as the official sports drink of March Madness, is going to a sister brand instead.

Protein has come for water, coffee, and now moisturizers (Retail Brew)

Protein has officially escaped the gym.

After infiltrating cereal, coffee, ice cream, and even pancake mix, the nutrient is now making its way into skin care aisles, where yogurt and protein-infused creams promise everything from plumper skin to stronger collagen.

How valuable are AI readiness assessments? (IT Brew)

Somewhere out there, an IT professional is breaking into a cold sweat as they take an AI readiness assessment, anxious to see whether their organization can actually integrate the technology.