Who’s the face of pickleball? We know what Nike thinks. The sports giant has signed an apparel and footwear contract with 18-year-old star Anna Leigh Waters, its first deal in the widely popular sport. Terms of the deal were not disclosed.

Keep reading here.—LI

What a difference a year makes. At last year’s CES, Dell made a splash when it retired its legacy product names in favor of a cohesive “max” and “pro max” approach (yes, this naming convention is familiar for a reason). Fast forward to this year, and the well-known XPS brand is back with a bang. It’s a striking 180-degree turn after the controversial rebrand: So what happened?

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Media company NowThis is continuing its growth trajectory with the promotion of Matt Grandchamp to SVP, head of revenue. Grandchamp was most recently vice president of sales at NowThis, a role he held for almost two years. In this expanded role, Grandchamp will oversee all revenue strategy and commercial operations, while also leading brand partnerships.

Keep reading here.—LI

Shopify president: Agentic commerce could usher in ‘merit-based shopping’ (Retail Brew)

New agentic commerce platforms are able to give shoppers discount codes, loyalty memberships, and sign them up for subscriptions.

At CES, it was all about robotics, from AI to security (IT Brew)

As AI and robotics become more hand-in-hand, security concerns are unsurprisingly increasing.

The ‘greener’ the data center, the greater the potential savings (Tech Brew)

Data centers that prioritize clean energy and efficiency can save money and foster growth.