AI has become a pivotal part of any go-to-market team’s tech stack, with many sales teams using the function on a daily basis. A new report from HubSpot, however, highlights how teams need to make sure data isn’t siloed. Fragmentation, manual efforts, and missed revenue affect many sales teams today, as AI tools frequently aren’t designed to work together. According to the report: - 78% of revenue leaders say that data living in siloed systems is actively limiting their ability to make decisions.
- 72% report that AI tools don’t have access to the complete, accurate revenue data they need.
- 43% of teams spend between six to 10 hours per month reconciling revenue data across systems.
- 46% rely on spreadsheets for 25%–50% of their revenue workflows.
- 76% report that deals stall or go cold sometimes or very often because of quoting or contract delays.
- 76% of teams report missing renewal dates or expansion opportunities because the relevant data lives in a different system.
“Revenue data completes growth context and it’s what will power the next generation of hybrid revenue teams,” said Duncan Lennox, chief product and technology officer at HubSpot, in an email statement. “Both AI and people need the same complete picture of every customer. Right now, most don’t. What customers are paying, what they’ve bought, what’s coming up for renewal, all of that context lives somewhere else.” Fixing the gap: HubSpot is aiming to fix this issue of siloed data with its new Revenue Hub, which brings together quoting, contracts, billing, and payments. It allows for AI agents to work under one platform without getting a representative involved so that sales teams can focus on “complex deals, at-risk renewals, and expansion conversations,” according to HubSpot.—LI | | |
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Sponsored By Zoho Billing If invoices, tax codes, trials, subscriptions, and collections dominate your week, you’re just maintaining your business, not scaling it. If only there were a solution. Oh, right, there is. Zoho Billing is a complete billing management solution that automates everything from invoicing to collections, giving you room to breathe and time to grow your business. Whether you’re in the C-suite, starting your own small business, or in the thick of juggling SaaS subscriptions, Zoho automates it all. Country-specific tax compliance? Yes, indeed—let your international aspirations soar with a country-specific tax automation engine. The best part of a lot of best parts? It lives right alongside your other Zoho tools. Download the app to your phone or laptop, check your numbers, and keep revenue moving. Request a demo. | |
SCALING REVENUE ORGANIZATIONS Hot IPO summer is now in full effect, and for companies not named SpaceX, the nuts and bolts financials contained within a filing prospectus can be the difference between making a splash or flopping hard. It’s times like these where all eyes turn to the revenue organization and its leaders to run a tight ship charted for profitability and growth. ClickUp, an AI-focused productivity tool, is hoping to sail the IPO seas and spoke to Revenue Brew about how it is preparing to do so. From finding a reliable growth equation to building better habits, here’s how one revenue organization is prepping for life in the public markets. Getting in IPO shape: For COO Gaurav Agarwal, dreams of an IPO started with taking stock of every part of his revenue organization. He said a great place to start is understanding what is and isn’t working, and aligning the right operating structures and, importantly, the right culture where the company can begin to have public ambitions. According to Agarwal, it is important to have a strong operations and data foundation to determine who is actually driving value. He also said that a rev org prepping to become public must transition from looking for new business to consistently predicting when new business might come in. “You need to see the stagnation coming. At $1 billion, it’s very hard to find an incremental distribution avenue that’s going to add an extra $100 million per year. If you add an extra $2 million a year, it’s worth less than a point,” Agarwal said. “At scale, you need meaningful volume as well, so you need to start making investments earlier in the process.” Here’s how a CFO might start looking closely at revenue during an IPO.—BS | | |
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SALES & MARKETING ALIGNMENT Amazon’s June Prime Day is no longer a midsummer sale. This year, it’s an early summer event that could shake up the broader retail shopping calendar. - Amazon’s Prime Day—synonymous with deep discounts and deals—will run for four days, from June 23 until June 26, making this the second consecutive year Amazon has stretched the event beyond its original two-day format.
Amazon has been rewriting the Prime Day playbook ever since the peak of the Covid-19 pandemic, experimenting with the number of days, adding a fall edition, and now shifting the whole thing to June, before summer travel kicks in and big events like the FIFA World Cup really start competing for people’s attention. “By moving Prime Day so much earlier this year and keeping the four-day format that it launched last year, Amazon is able to pull summer’s retail calendar forward and gain better access to consumer spending,” Sky Canaves, eMarketer analyst for retail and e-commerce, told Retail Brew. Amazon ran a two-day June Prime Day in 2021 because of the pandemic disruption. Canaves estimates that this year’s Prime Day will give Amazon “its biggest share of Prime Day spending in the US since 2019, which is before all of the competing retailers really started ramping up their online presences and their competing sales.” Learn about Amazon’s sooner-the-better approach.—VC | | |
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Revenue in real time. CaptivateIQ surveyed 200+ compensation leaders and modeled the data to produce the State of ICM Report. It examines how incentive compensation teams navigate economic volatility, AI disruption, and rising executive scrutiny. Download the report for a deep dive into what top orgs do to stay ahead. | |
The revenue leaders who will define the next decade aren’t adding AI to their existing process—they’re building something entirely new. Join Samantha McKenna, CEO and Founder of #samsales, as she shares what modern sales leaders need to rethink, what outdated metrics to leave behind, and how AI is reshaping the future of revenue. |
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Stat: $80. That’s the price difference between Meta’s second-generation Ray-Ban Meta Wayfarer glasses, announced last year, and the new Adventurer and Fury models, signaling a strategic down-market play for the company’s smart shades category. (Bloomberg) Quote: “As demand for US energy and utility infrastructure solutions accelerates, this transaction places CRH at the forefront of an immense growth opportunity.”—Jim Mintern, chief executive at building-materials supplier CRH, on the company’s recent acquisition of Dallas-based rival Arcosa (the Wall Street Journal) Read: These are the country’s top CEOs. They’ve maximized the moment, whether in pizza, sports, or tech. (Barron’s) Ready, set, automate: Zoho Billing automates everything from complex subscriptions to global tax compliance. You can control it from your phone and watch it give you time back to finally focus on growth. Request a demo.* |
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CFOs have a half empty, half full outlook (CFO Brew) A new Grant Thornton survey of CFOs reveals growing pessimism about the economy but aggressive IT and digital transformation spending plans. Spirit Halloween will hire a record 52,000 seasonal associates (Retail Brew) It will open 1,575 stores this season, its most ever. What financial benefits should look like after a mega-IPO like SpaceX’s (HR Brew) Employees are likely to have questions about lockup periods, taxation, and their overall finances after a company goes public. |
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