The global music event industry is both lucrative (it’s estimated to hit $775.7 billion by 2035) and competitive. Festivals have become a culturally significant segment of this space, with major institutions like EDC Las Vegas and, of course, Coachella, reigning in the societal lexicon. Palm Tree Crew (PTC), founded in 2020 by DJ and producer Kygo and his manager Myles Shear, has slowly been breaking through the noise by taking an unconventional approach.

What began as an intimate music series in New York’s upscale Hamptons region has evolved into a holistic lifestyle ecosystem. In addition to its global slate of festivals—from Oahu, Hawaii, and West Palm Beach, Florida, to St. Tropez and Sardinia—Palm Tree Crew runs several brick-and-mortar locations across the US, has a merchandise deal with Centric Brands, and invests in early-stage brands through its Palm Tree Crew Holdings investments arm.

“One of the original inspirations and North Stars for Palm Tree Crew was Margaritaville and what Jimmy Buffett built over many decades,” said Michael Diaz, CEO of Palm Tree Crew Holdings. “Different customer between Margaritaville and Palm Tree, but [it’s] this thesis that you could build a lifestyle brand initially around an artist and then over time around a global community.”

Location, location, location

Diaz said Palm Tree chooses festival locations where it sees an “opportunity for a high-end experience within a high-end lifestyle market,” which have typically been vacation destinations like Aspen, Colorado, and St. Barths.

“When we think about the value that a Palm Tree Music Festival can bring to a market, part of it is functioning as an economy booster to already great markets that are doing well, but growing very significantly,” he said.

According to Diaz, the Aspen festival, which took place this year on Feb. 21 and 22, “drives the most economic impact to the town of Aspen throughout the calendar year,” measured through revenue generated by local hotels, restaurants, and other hospitality services.

Read on for Palm Tree Crew’s investment strategy.—LI

Lisa Yamner is passionate about fashion. After holding senior roles on luxury teams at both Google and Condé Nast, she moved to personalized shopping brand The Yes, which was later acquired by Pinterest. Today she is co-founder and chief brands officer at Daydream, a chat-based AI platform built specifically for fashion.

Yamner and her team have tactfully approached partnerships, data, and UX to build what she thinks could become the ultimate styling tool. Revenue Brew sat down with the founder to talk through the company’s growth so far, and what the future could hold.

It seems like AI is actually dialing in on human tendencies through your product. How does it achieve this?

A lot of search engines are ads based. It’s really about a pay-to-play model; who’s paying to be up there? It’s the same for everyone. With putting the customer at the center, everyone is presented with a different store. Everyone who goes to Daydream, once you personalize it, which you can use it in a nonpersonalized mode, but once it’s personalized, then it’s about you, and then it’s specific to your needs.

One of the aspects about shopping that has been hard to translate to an online setting is the experiential element. How does Daydream approach that problem?

Online shopping has solved for buying, but it is not solved for shopping. Like Amazon, one-click buy, Apple Pay, Google Pay…Buying is easy. You click one button, it shows a bigger house. Shopping has not been solved for. There is very little ceremony and very little experience in that.

Instead of trying to replicate in store, let’s figure out what online can be good that in store can’t be. So how about the fact that in store, you have to limit inventory. You can only hold a certain amount of inventory in a store. Online you can have everything.

Read about Daydream’s use of data and partnerships.—BS

It’s a tale as old as time: A superstar IT pro has been running an entire company’s digital systems for years. She built the asset management, remote monitoring, and ticketing systems herself, and whenever anyone has a question, she’s the one to ask.

But what happens when she puts in her two weeks’ notice or announces her retirement? What if leadership requires that IT offload some of its day-to-day work to AI? How can all the human expertise be passed on to others, or partially automated?

As boomers retire en masse over the next few years and AI continues to integrate into IT workflows, situations like these will become a reality for many IT pros—for some, they already are. The solution is consistent documentation and, importantly, documenting workflows as a continuous, accessible, and centralized process.

Write it down

Modern companies run on technology, and that technology is maintained by robust documentation, Kevin Sequeira, GM of IT operations at IT software company Kaseya, told Morning Brew.

“It’s the operating manual for a company’s tech stack,” Sequeira said. “It’s how you structurally go in and record how everything sits in your company—what the systems are, how are they built, how do you configure them? How do you connect them, how do you secure them, how do you back them up?”

That operating manual should be accessible: Documentation needs to be in one place or on one platform that’s integrated into the larger workflow, not a system that employees need to log into separately, Sequeira said. It also needs to be standardized, meaning it follows templates that the entire company is aware of and can understand, and have role-based permissions. And most importantly, it should be frequently updated.

Keep reading here for why IT pros aren’t documenting.—TC

Cautious optimism and big investments mark Q4 earnings season (Retail Brew)

The major retailers have all turned in their Q4 results. Here’s what they tell us about the state of retail and where it might be headed in 2026.

Women are both more engaged and burned out at work than men (HR Brew)

While 34% of women said they’re engaged at work, compared to 28% of men, 31% of women reported being “very often or always” burned out, versus 23% of men.

Consumer data paints a sour spending picture (CFO Brew)

US consumer spending, which represents about two-thirds of economic activity, ticked up slightly in January, rising 0.4% from December. Meanwhile, inflation-adjusted consumer spending increased just 0.1% for the month.

Forget sifting through endless listings. Revenue Brew and CollabWORK highlight only a handful of roles each week, chosen for your interests and industry. Click here to view the full job board.

• Director Americas Accounting at Wabtec
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