Skip to main content
☕ Managing Gen Z
To:Brew Readers
Revenue Brew // Morning Brew // Update
When structure and freedom dovetail.

It’s Thursday. No labor of love here. This week’s downward revision to jobs growth was so large, it stoked speculation the Fed could opt for an outsized rate cut next week. The National Federation of Small Business is also worried about labor quality, but its rising optimism index tells a different story. Increased real sales expectations are on the up, reminding us that the US consumer is a sturdy defense against recession.

In today’s edition:

—Beck Salgado, Layla Ilchi

REVENUE STRATEGY & LEADERSHIP

Consumer sentiment survey Deloitte

Olga Kurbatova/Getty Images

If you have a predetermined notion of Gen Z’s work ethic, you’re not alone. You might be envisioning a boundary-setting hybrid employee, who’s rightly in touch with their sense of personal space. If you’re a millennial, maybe it’s someone with a unique communication style and a whip-smart use of tech. For boomers, who traditionally have a very different working style, it might be even more nuanced. Regardless, the sales world has long had a symbiotic relationship with young professionals looking to jump-start their careers, but today’s breed is reshaping the profession in more ways than one.

According to a 2023 study by the Sales Education Foundation, over 50% of college graduates, regardless of major, take their first job in a sales role—even if just on a trial basis. Enter Gen Z: a group with unique expectations and more stereotypes than you can shake a stick at.

Here’s what three Gen Z sales professionals told Revenue Brew about how to get the most out of their generation.

Balancing structure and freedom: Cole Timbol, an account executive at cybersecurity giant CrowdStrike, says he enjoys when management provides structure, which he can then meld with his unique approach, with clear expectations and workflows early on.

“You have these big goals. You want to be CEO of the company in five years, but first hit your sales target, and here’s how we’re going to do that,” Timbol said. “Then I’ll go out and with that kind of initiative found my own ways of doing that.”

Keep reading here.—BS

presented by Outreach

REVENUE MARKETING

Uber Eats

Mike Kemp/Getty Images

Uber’s next ride is heading to the electronics retail space following a new Best Buy partnership. The agreement brings products from more than 800 Best Buy stores to the Uber Eats platform.

“Our partnership with Best Buy is more than convenience, it’s a signal of Uber’s growing role in the retail ecosystem,” Hashim Amin, head of grocery & retail for North America at Uber, said in a comment to Revenue Brew.

The deal is the latest in a string of moves by the mobility and delivery business to diversify its offerings. Uber Eats, launched in 2014, was the original detour for the ride-hailing company, which has since added freight and advertising segments to its business mix. It’s the latest change for the delivery service in recent months; in May, Uber Eats tapped Family Dollar to offer more affordable products.

“Together, we’re proving how on-demand technology can expand access, unlock growth for our retail partners, and cement Uber Eats as a platform that meets consumers where they are,” Amin said.Uber’s Q2 earnings release in August saw revenue grow 18% YoY to $12.7 billion, but the standout from the report was the confidence signalled by a $20 billion stock buyback. Partnerships—with Marriott in 2021 and various autonomous driving partners from Waymo to WeRide—remain a critical part of Uber’s growth strategy. CEO Dara Khosrowshahi has highlighted the huge potential for autonomous driving, but it seems a broader goal is boosting overall cross-platform activity to drive sales growth.

Best Buy did not immediately respond to a request for comment.—BS

SALES TECH

Big box retailer earnings

Witthaya Prasongsin/Getty Images

Commerce solutions provider Cart.com has announced the CRO appointment of Gregg Zegras, who will oversee a unified sales team across commerce and logistics solutions. His recruitment comes at a time of significant expansion for the company. In the last 18 months alone, it has led two strategic acquisitions and a $50 million fundraising round, bringing its valuation up to $1.6 billion.

Most recently, Zegras spent over 10 years at global shipping and mailing company Pitney Bowes, where he oversaw a staff of over 4,500, and is credited with scaling revenue to $1.5 billion. His 25-year career has included roles at Sharecare, Hearst, and NBCUniversal.

Cart.com CEO and founder Omair Tariq said Zegras will be “accelerating high-margin revenue growth, penetrating new verticals, diversifying our client base, unifying our go-to-market efforts, and scaling Cart.com to $1 billion in revenue over the next few years.”

“I’m thrilled to join Cart.com at such an exciting moment in its growth journey,” Zegras said in a statement. “The company has built a differentiated platform that uniquely combines commerce enablement with a nationwide logistics network. I look forward to working with Omair and the entire Cart.com team to drive customer success and deliver on the company’s ambitious goals.”

Big picture

Cart.com has over 6,000 clients across B2B companies, consumer brands, and the public sector. Since its founding in October 2020, it has raised a total of $475 million.—LI

ACTIVE PIPELINE

An open laptop revealing sales graphs, stacked coins, profit.

Stat: $58 billion. That’s the amount of new revenue Alphabet’s Google Cloud says it has lined up over the next two years; it’s part of a strategy to become a more crucial part of the tech giant’s future. (Yahoo Finance)

Quote: “I think the economy is weakening…Whether it’s on the way to recession or just weakening, I don’t know.”—Jamie Dimon, JPMorgan Chase CEO (CNBC)

Read: How Nutrabolt could reach $1 billion in annual revenue after a single acquisition. (Inc.)

Not your average AI: Want AI to do some actual heavy lifting? Outreach’s AI Revenue Workflow Platform pulls its weight by giving you real-time insights, smarter workflows, and better automation. Close those deals.*

*A message from our sponsor.

SHARE THE BREW

Share Revenue Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 5

Click to Share

Or copy & paste your referral link to others:
revenuebrew.com/r/?kid=9ec4d467

         
ADVERTISE // CAREERS // SHOP // FAQ

Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2025 Morning Brew Inc. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

For the people behind the pipeline.

Welcome to Revenue Brew—your twice weekly dose of sales savvy. From game-changing tech to cutting-edge GTM strategies, we're brewing up insights that will help you crush your targets.

A mobile phone scrolling a newsletter issue of Revenue Brew