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☕ First-class, secondhand
To:Brew Readers
Revenue Brew // Morning Brew // Update
Vintage luxury.

It’s Tuesday. McDonald’s is holding tough. Anyone who thinks the fast-food titan is a bellwether for the US consumer will be relieved that domestic same-store sales rose 2.4%—the second straight increase. Not all signs are positive, but it’s a silver lining for the golden arches. Oh, and McDonald’s, if you’re reading this, I have four words for you: Grimace shake McRib combo. You can thank me after Q4.

In today’s edition:

—Beck Salgado, Layla Ilchi

REVENUE OPERATIONS

An Hermès bag

Rebag

Secondhand luxury might sound like an oxymoron, but there’s no ambiguity around the size of this growing market. At a time where tariffs and price increases are causing headaches for global businesses, this market within a market stands as a bright spot amid increased protectionism or, dare we say it, “slowbalization.”

According to a report from the Boston Consulting Group and pre-owned luxury platform Vestiaire Collective, the secondhand market is growing 10% annually and is expanding three times faster than the primary market for luxury goods. The report estimates the value of the secondhand luxury market will hit $360 billion by 2030.

Keep reading here.—LI

From The Crew

uncertainty

Yutthana Gaetgeaw/Getty Images

Welcome to a new addition of your favorite revenue newsletter, our weekly poll where we ask you, our audience, for your opinions.

Question: What issue(s) do you face with your company’s current tech stack?

  • Too many systems that do not talk to each other
  • The tools do not match how people actually work
  • Buying tools without a clear use case or ROI
  • Frequent rollouts and reconfigs slow teams down
  • Other
  • No major issues; it is working well

Make your choice here, and look out for the results in the next edition of the newsletter!

REVENUE STRATEGY & LEADERSHIP

CFO pay compensation

Feodora Chiosea/Getty Images

“Show me the incentive, and I’ll show you the outcome,” said the late great Charlie Munger. The longtime business partner of Warren Buffett was onto something. Incentive compensation can do a lot for a company in theory. It can motivate high performers to keep blazing new trails and help middling talent take the next step. 

According to CaptivateIQ’s “2025 State of Incentive Compensation Management Report,” incentive compensation is both growing in popularity and becoming harder to perfect. The report found that 59% of companies are relying on incentive compensation to fuel growth in 2025, but outdated processes are holding many of these programs back from attaining that growth. There is also a lack of confidence in the durability of such programs: Less than 30% of leaders said their compensation strategy is very prepared for economic shifts and market volatility.

Keep reading here.—BS

REVENUE STRATEGY & LEADERSHIP

Building a sales offsite

Illustration: Brittany Holloway-Brown, Photos: Adobe Stock

It’s almost that time of year again. The holiday season is now upon us, which means sales leaders are gearing up for sales kickoff season in Q1. It’s a crucial time where sales professionals come together for team building, strategy alignment, and training to jump-start the year.

Whether you like them or not, sales kickoffs (SKOs) are an integral part of any revenue organization and can lead to impactful results if run correctly. Rain Group, a global sales training consultancy, released a report last month that highlights just how important a kickoff can be.

Keep reading here.—LI

ACTIVE PIPELINE

An open laptop revealing sales graphs, stacked coins, profit.

Stat: 34%. That’s the revenue increase for buy now, pay later player Affirm in its fiscal first quarter. Increased adoption of the Affirm card was part of the growth story, as was increased traction with merchants. (the Wall Street Journal)

Quote: “This month’s decline in [consumer] sentiment was widespread throughout the population, seen across age, income, and political affiliation.”—Joanne Hsu, University of Michigan survey director (CNBC)

Read: Retail group predicts holiday spending could top $1 trillion. (the New York Times)

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