With tariffs creating economic uncertainty, resale companies might be emerging as winners as tightfisted consumers look toward buying used goods to save money.

• Online clothing resale platform ThredUp found that 59% of consumers said they would explore resale shopping in response to tariff-induced price increases.
• The US secondhand apparel market grew 14% in 2024, five times more than the broader retail clothing market.

Revenue Brew spoke with three resale companies—BaseCamp, SidelineSwap, and Poshmark—leveraging their resale models to avoid tariff hardships. The businesses respectively utilized AI, partnerships, and even franchising to help adapt to the new environment.

Product Revenue: Poshmark CEO Manish Chandra is fully aware that tariffs have consumers looking to save some dough, and for his company, this means opportunity. He has pushed his revenue team, consisting of about 50 to 75 sales reps and growth marketers, to work closely with product to use AI to turn trends into growth.

Chandra is betting that making Poshmark’s website easier to navigate will turn current resale interest into long-term growth. “For us, our revenue growth is focused by investing in tech and product,” he said.

This cross-team collaboration led to the development of two AI products: Smart List AI generates listings for sellers in seconds, while Posh Lens allows buyers to search Poshmark using images.

We love Dick’s: For SidelineSwap, an online sporting goods resale platform, tariffs highlight the importance of strategic partnerships. In 2022, SidelineSwap teamed up with Dick’s Sporting Goods to quickly grow its business while also taking advantage of demand for used sporting goods, according to SidelineSwap’s co-founder and CEO Brendan Candon.

Keep reading here.—BS

Nuuly, the Urban Outfitters-owned clothing rental market, has become a favorite of Gen Z and millennial shoppers.

• Under the #NuulyHaul hashtag on TikTok, there are nearly 12,000 videos showcasing monthly hauls of the platform’s more than 25,000 items.
• According to Urban Outfitter’s May earnings report, Nuuly has 380,000 active subscribers.
• In Q1 FY2026, Nuuly’s customer base grew by 53% year-over-year (roughly 40,000 new customers), helping the platform increase revenue by 60% to $124.4 million.

With its customer base steadily growing, Kim Gallagher, Nuuly’s executive director of marketing and customer success, and her team are able to use real-time insights, such as customer feedback and popular product searches, to inform larger company decisions.

“What we find is it really creates alignment across the company on where we need to focus,” she said. “We sit together and we prioritize initiatives in a data-based way of where we think our focus should be.”

Product discovery: Gallagher’s team stays in tune with customer pain points through customer surveys and focus groups. One of those pain points? Discoverability.

Keep reading here.—LI

American Eagle’s campaign featuring Sydney Sweeney has faced backlash for what some critics have said are eugenics undertones and being hypersexualized, but defenders of the campaign have been vocal on social media, including the current US president and vice president.

You tell us: Will the new American Eagle campaign featuring Sydney Sweeney help or hurt American Eagle’s revenues in the coming months? Cast your vote here.

Circling back: Last time, we asked if the new cane-sugar version of Coke the company will introduce soon will increase the company’s cola sales overall, or will it be a wash because fans who drink the corn-syrup version will just switch? The majority of you (58.6%) thought it would be a wash, and that Coca-Cola will sell the same amount of cola, while 41.4% predicted the introduction of the cane-sugar version will increase unit sales overall.—AAN