Picture the ideal chief revenue officer: eager, tenacious, data-obsessed, and ready to adjust course on the fly. That last one is particularly important because, sadly, they don’t tend to keep their jobs that long.

Data crunched by compensation management company Pave tells the story: CROs last an average of 1.8 years (our friends in the finance department tend to last a little longer). This lifespan is shorter than two sales cycles at some companies and is bad news in more ways than one. A report published by Harvard Business Review last year explored “The High Costs of Chief Revenue Officer Turnover”—it’s grim reading.

We spoke with two go-to-market experts on the opportunities and pitfalls of the burgeoning role.

Keep reading here.—LI

Come with me if you want to sell.

There’s a version of the dystopian, Terminator-like universe where the machines are a little bit less T-1000 and a touch more like the one that tries to help John Connor. One company is leaning into that narrative: humans and machines working together to solve problems.

Workforce solutions company Asymbl built an AI SDR, gave it a job description and even a name.

Keep reading here.—BS

Interested in speaking at a Revenue Brew event? Get your name on the list for our in-person and virtual events calendar before it’s too late! We’re looking for industry experts with compelling stories and valuable experience, a commitment to educating and engaging audiences, and, of course, a sense of humor. Whether you’re passionate about uncovering new revenue sources, exploring predictive revenue models, or anything in between, help us bring fresh voices and new ideas to our next event.

AI is likely to create a new era of collaboration between the CFO and the CIO. And it might be a little contentious, according to experts.

The 2024 Gartner CIO and Technology Executive Survey showed that 71% of CFOs believe they’re in charge of enterprise-wide technology, but so do 77% of CIOs. So what happens when both executives think they’re in charge of the company’s AI plan?

Keep reading here.—JK

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