A picture is worth a thousand words; it’s also a gold mine if you have the right team to monetize it. Snapchat has embarked on something of an evolution since its launch in 2011. Like the many college freshmen who use it, it engaged in a swift rebrand—yes, it was once (unfortunately) called Picaboo. Fifteen years later, it has extended its reach far beyond disappearing photos: Today the app is pushing nearly 1 billion monthly active users (Instagram has around 3 billion). Stacked up next to the nearly 2 trillion Snaps created in 2025, the growth trajectory seems solid.

You also may have noticed Snapchat’s gradually diversifying ad strategy, which has evolved from the more traditional Snap Ads (between story posts) and Story Ads (in the Discover feed) into new formats, like Sponsored Snaps (appearing directly in chat feeds) and even reminder ads (notifications for upcoming events).

Revenue Brew spoke with Snapchat’s leaders about the brand’s unique approach to ad sales and how it’s driving ROI.

Snapping into action

President of the Americas Mary Ann Belliveau said moving Sponsored Snaps directly into the chat feed was an exciting step for the platform. “We know our chat feature is a very special, private, and brand-safe place, so we determined it was the right time to introduce a sponsored unit in that chat feed because it’s super valuable for our brands,” said Belliveau. 

She cited algorithmic exhaustion, when users don’t want to be “fed information in a certain way” and as a result move into more private spaces, as part of the calculation. “We know from a consumer behavior standpoint that things are starting to change, and people are posting publicly less and getting algorithm fatigue, or algorithm aversion,” said Belliveau.

Keep reading for how to map out an effective ad.—BS

Our beloved baby boomer generation is getting up there, and that means the Great Wealth Transfer is already happening. Wealth management firms are preparing for a new generation of clients; they might be the kids of boomers (if they can hold on to their business) or an entirely new cohort looking for a trusted advisor. Regardless, they might be a little distrusting of Wall Street and the financial services industry (trying to get a job after ’08 wasn’t easy).

A new report from sales enablement platform Seismic, partnering with Insights for Professionals, looks at the state of wealth management in North America. The headline: $124 trillion in assets is set to change hands over the next two decades, and $72 trillion of that going directly to heirs (many of them millennials).

The report shows 91% of firms “feel at least somewhat prepared” for the change, with more than half of those firms (54%) saying they’re “very prepared” because they’ve been shifting their approach to “align with the needs and preferences of a younger, digitally-native generation.”

Only 9% indicated they’ve minimally prepared, illustrating that most firms are on the right track to meet the needs of their new clientele.

Digital first

As firms are gearing up to cater to a more digitally-savvy bunch, there are several challenges they’re facing. Nearly half (44%) say their biggest challenge is the inability to deliver personalized, timely communications. This is followed by 40% who say they have difficulty in tracking digital engagement and results.

Other challenges include disconnected tools (38%), too many manual processes (34%), siloed platforms preventing a seamless client journey (32%), lack of feedback loops (31%), outdated or inflexible legacy systems (24%), difficulty attracting and retaining skilled advisors (19%), and compliance or regulatory constraints (12%).

Read more on how firms cater to a more digitally-savvy bunch.—LI

Reddit has added new shopping tools to monetize authentic human conversations on its platform.

On Tuesday, the social media platform announced the rollout of Collection Ads, which combine a lead image with shoppable product tiles in a single carousel, connecting discovery to purchase. Collection Ads sit under what Reddit has dubbed more broadly as Dynamic Product Ads.

CMO Jim Squires said the platform’s ad strategy is people-first thanks to the unfiltered nature of conversations that take place on Reddit.

“Reddit has been around for over 20 years,” Squires told Retail Brew, “and the DNA of the platform is it’s the most human place on the internet, and that’s become even more important as AI has propagated, and we are inundated with more information than we’ve ever had.”

Squires noted about half of the posts on the platform are “commercial in nature” and interest in shopping among Redditors runs the gamut from clothing and beauty to B2B tech and home goods. The key difference, Squires said, is shopping intent is more skewed toward higher-value, higher-consideration purchases—cars, electronics, premium clothing—not low-cost commodities “that you’re just going to pick up at the grocery store.”

“To start with humans and that behavior, and then we have our business partners, which we want to support and enable to connect with people and communities on the platform,” Squires said. “That connection between businesses and people happens through our marketing products like Dynamic Product Ads and Collection Ads.”

Reddit is also testing Community and Deal overlays that integrate Reddit content directly into the ads experience. The company reported $690 million in ad revenue for its most recent quarter.

Read on for Reddit’s new Shopify integration.—VC

Corporate jargon is more than buzzwords. It’s ‘bulls–t.” (HR Brew)

Raise your hand if you hate corporate jargon…

If you raised your hand, you’re likely better at your job than your coworkers who enjoy buzzwords, according to new research from Cornell University.

Will humans always be in the loop? (IT Brew)

Nothing lasts forever—maybe not even the human-in-the-loop protocol.

During a March 23 panel at the RSAC 2026 Conference, Francis deSouza, COO and president of security products at Google Cloud, told the audience that the idea of human-led defenses is “long gone” because the speed of AI attacks is making it hard for traditional safeguards to keep pace.

The secrets to handling rapid revenue growth (CFO Brew) Organizations with exploding revenue growth have what many might see as a “champagne problem,” as Holly Grey, CFO of penetration testing company Horizon3.ai, described it.

Forget sifting through endless listings. Revenue Brew and CollabWORK highlight only a handful of roles each week, chosen for your interests and industry. Click here to view the full job board.

• VP of Sales and Strategic Partnerships (Healthcare B2B2C) at RVO Health
• Director of Sales at HHM Hotels
• Business Development Manager, VP at Morgan Stanley
• Vice President, Demand Gen at Thomson Reuters
• Director of Sales Consulting, ESOP at Principal