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Moving into RevOps.
September 17, 2026View Online | Sign Up | Shop
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Sponsor Logo: PwC

It’s Thursday. Game over? Shares of Dave & Buster’s slumped following second quarter results that missed the mark. Overall revenue was down 2% on an annual basis and entertainment revenue—the money from its arcade games—fell almost 9%. The company cited inflation as the cause of the decline.

In today’s edition:

—Jordyn Grzelewski, Caroline Nihill

REVENUE OPERATIONS

Making moves

CFO to CEO path

Getty Images

Are you good with numbers but capable of seeing the big picture? A data nerd who can riff on strategy?

RevOps just might be for you. Of course, just like seemingly every other profession, AI is changing the nature of the day-to-day responsibilities—but RevOps is an in-demand and potentially lucrative career path. So how do you pivot from, say, marketing or sales?

“It’s super possible to come into a RevOps career from any sort of discipline across finance, sales, marketing, customer success, anything like that,” Toby Carrington, chief business officer at sales enablement platform Seismic, told Revenue Brew. “As long as you have an appreciation for the bigger picture, an appreciation for the system that you’re trying to scale, I think anybody can do it.”

Career path

RevOps sits at the intersection of sales, marketing, and customer success, and is responsible for creating a unified revenue engine. While there’s no universal pathway into RevOps, sales ops and marketing ops are two of the most common ones.

The career ladder typically starts with analysts and specialists, who after several years in the role may be qualified for manager and administrator roles overseeing specific functions and platforms. Advancement from there might look like a senior or director-level role in which strategy is key. CRO or VP of RevOps are the top titles.

Entry-level responsibilities might include CRM administration, dashboard creation, supporting sales enablement, and preliminary data analysis, according to Daniel Saks, CEO of AI GTM platform Landbase. Proficiency with CRM platforms like Salesforce or HubSpot is a must, as is know-how with Excel or Google Sheets and data visualization tools like Tableau.

CRM platforms like Salesforce and HubSpot offer online certifications that can help bolster résumés.

RevOps employees typically act as something of a right hand to the CRO, taking charge of consolidating data from multiple sources into global sales forecasts, according to Chris Selland, founder and CEO of research and advisory firm Differential Factor. But equally as important as the technical aspects of the job are the business skills; managing the sales pipeline, for example, is often a key responsibility.

For analysts looking to move up in their career, according to Saks, “The key promotion trigger is demonstrating ‘systems thinking beyond tasks’—showing the ability to understand how individual processes fit into the broader revenue strategy.”

Consolidating functions

While sales ops, marketing ops, and other adjacent functions used to operate separately, those roles are being consolidated.

Read how AI has impacted RevOps.—JG

Sponsored By PwC

Your customers’ AI is buying…is yours ready to sell?

Sponsor: PwC

At Dreamforce, PwC is putting the revenue side of AI front and center.

As a Pioneer Sponsor and the official Executive Summit sponsor, PwC is exploring how companies can scale agent-assisted selling, connect data and agents across the commercial organization, and turn AI into measurable business value.

Why now? Customers increasingly use AI agents to research products, compare prices, and buy—while many companies still operate sales, marketing, pricing, and customer service in separate silos.

PwC’s vision for the agentic front office flips that model: connecting commercial functions into an intelligent system that can sense customer intent, make decisions, and act in real time.

See how PwC says businesses can get ready to sell at the speed of AI.

CYBERSECURITY

New battlegrounds

graphic of manager watering employees in pots like they're plants

Getty Images

For many employees, cybersecurity training is a quarterly video warning them not to click on mysterious links. For senior executives, though, helping defend against internal and external threats can involve simulations, tabletop exercises, and intensive group activities—which can take a lot of time.

But what happens when executives claim they’re too busy running the company to actually participate? How can IT teams ensure that leadership actually locks in for the big defensive plan?

Timing is key. Tim Rawlins, director and senior adviser at NCC Group, suggested the best time for busy executives’ cybersecurity training is in conjunction with board meetings and other big corporate events that place the C-suite in the same room.

“The fact that they are there to make strategic decisions, they are there to manage senior stakeholders, and they are there to approve communications, we drum that into them,” Rawlins said. “You get them in the room, you identify who is in the room…because you want to figure out, have you got the right people in the room.”

The real world. Ramy Rahman, a senior solutions engineer at ArmorCode, said some of the most impactful training programs for executives are war room exercises, where a company simulates an attack. Those exercises are paired with training for ways different people in the company can mitigate that risk.

Read more on adjusting training protocols.—CN

active pipeline

An open laptop revealing sales graphs, stacked coins, profit.

Stat: 7%. That’s what the mortgage rate is closing in on, the highest since January 2025. (the Wall Street Journal)

Quote: “It’s better to try to work together to prioritize safety.”—OpenAI Global Policy Chief Chris Lehane on working with Anthropic and Google to address AI safety concerns (Bloomberg)

Read: What a historic summer box office reveals about massive shifts in the theatrical industry. (CNBC)

At the speed of AI: PwC joins Dreamforce to explore how companies can scale agent-assisted selling, connect data and agents across the commercial organization, and turn AI into measurable business value. Learn more.*

*A message from our sponsor.

Morning Brew Inc.

Fashion retailers are capitalizing on the US Open’s impact (Retail Brew)

From Ralph Lauren’s six-week Nordstrom takeover to Lacoste’s Plaza pop-up, brands are extending their tennis activations beyond the tournament.

Business leaders plan to continue AI spend, even in bubble bursts (HR Brew)

They’re also investing in upskilling and reskilling efforts to meet AI demands, new report says.

How CFOs can break through hiring’s ‘AI doom loop’ (CFO Brew)

What should employers do when they can no longer trust résumés?

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Written by Jordyn Grzelewski and Caroline Nihill

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