Are you good with numbers but capable of seeing the big picture? A data nerd who can riff on strategy? RevOps just might be for you. Of course, just like seemingly every other profession, AI is changing the nature of the day-to-day responsibilities—but RevOps is an in-demand and potentially lucrative career path. So how do you pivot from, say, marketing or sales? “It’s super possible to come into a RevOps career from any sort of discipline across finance, sales, marketing, customer success, anything like that,” Toby Carrington, chief business officer at sales enablement platform Seismic, told Revenue Brew. “As long as you have an appreciation for the bigger picture, an appreciation for the system that you’re trying to scale, I think anybody can do it.” Career path RevOps sits at the intersection of sales, marketing, and customer success, and is responsible for creating a unified revenue engine. While there’s no universal pathway into RevOps, sales ops and marketing ops are two of the most common ones. The career ladder typically starts with analysts and specialists, who after several years in the role may be qualified for manager and administrator roles overseeing specific functions and platforms. Advancement from there might look like a senior or director-level role in which strategy is key. CRO or VP of RevOps are the top titles. Entry-level responsibilities might include CRM administration, dashboard creation, supporting sales enablement, and preliminary data analysis, according to Daniel Saks, CEO of AI GTM platform Landbase. Proficiency with CRM platforms like Salesforce or HubSpot is a must, as is know-how with Excel or Google Sheets and data visualization tools like Tableau. CRM platforms like Salesforce and HubSpot offer online certifications that can help bolster résumés. RevOps employees typically act as something of a right hand to the CRO, taking charge of consolidating data from multiple sources into global sales forecasts, according to Chris Selland, founder and CEO of research and advisory firm Differential Factor. But equally as important as the technical aspects of the job are the business skills; managing the sales pipeline, for example, is often a key responsibility. For analysts looking to move up in their career, according to Saks, “The key promotion trigger is demonstrating ‘systems thinking beyond tasks’—showing the ability to understand how individual processes fit into the broader revenue strategy.” Consolidating functions While sales ops, marketing ops, and other adjacent functions used to operate separately, those roles are being consolidated. Read how AI has impacted RevOps.—JG |