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CRO priorities.

It’s Tuesday. Revenue is complicated. Leaders from Canva, DocuSign, Hightouch, and more are coming together to explain how they’re making it slightly less so.

Also: This year’s Super Bowl matchup has been decided: The New England Patriots will face the Seattle Seahawks in Santa Clara, California. I’ll explain it in AI terms: The Pats are like Intel—dominant for years, but had to make some strategic moves to keep pace with rivals. The Seahawks are Meta: They built a new identity to go on the offensive and it might just pay off. (Oh, the Kansas City Chiefs are Nvidia, so just ignore that one…)

In today’s edition:

—Layla Ilchi, Beck Salgado, Patrick Kulp

REVENUE STRATEGY & LEADERSHIP

A collage of CRO priorities

Illustration: Brittany Holloway-Brown, Photo: Adobe Stock

The modern chief revenue officer is much like a soccer team captain: They’re on the pitch with the other players, but they wear the armband. They might reprimand their teammates for stepping out of position, but quickly put their arm around them if they miss a penalty kick. They lead the team while running alongside them. They also both have relatively short shelf lives, especially if things aren’t going well.

Keep reading here.—LI

From The Crew

REVENUE STRATEGY & LEADERSHIP

Cartoon of man in trench coat selling semiconductors

Anna Kim

Remember that one kid at school who’d explain their top three formulas for eighth-grade algebra in return for a Mars bar? What if they were selling those formulas, not just to the whole class, but the entire school system? What if instead of a simple set of formulas, it was a grand blueprint that could solve all kinds of mathematical problems?

Keep reading here.—BS

Together With Granola

SALES TECH

A portrait of Norman Gennaro, the Chief Revenue Officer of Miro, a collaboration platform

Norman Gennaro

For all of AI’s copilot branding, people tend to fly solo in many of their interactions with the technology: one human prompting various chat terminals. Collaboration platform Miro wants to toggle the switch to “multiplayer.” The workflow visualization platform has rolled out a series of new AI tools—called Flows and Sidekicks—that are meant to let a whole team interact with the technology at once. The company debuted new AI Workflows this week.

Keep reading here.—PK

ACTIVE PIPELINE

An open laptop revealing sales graphs, stacked coins, profit.

Stat: $2 billion. That’s how much Nvidia has invested in CoreWeave as it expands their partnership. (Reuters)

Quote: “You can start to see how the goal in the last 12 months has been creating more and more strategic options that allow me to keep paying for the compute we need to really achieve our mission.”—OpenAI CFO Sarah Friar, on the the company’s need to explore new revenue streams (Business Insider)

Read: The new tax rules that can get you a bigger refund this year. (the Wall Street Journal)

Morning Brew Inc.

Not got your fill of the brew just yet? No problem! Top up your cup with revenue-related content from across Morning Brew publications…

Do you Yahoo? How the 30-year-old internet brand is reimagining its voice (Marketing Brew)

Long before irreverent brand voices became ubiquitous (and, in some cases, got very, very weird), there was a time when tone could truly differentiate a brand.

At NRF, fashion retailers pushed AI-driven tech, but are consumers on board? (Retail Brew)

After logging miles at the Javits Center for NRF, one word was impossible to forget: AI. It cropped up repeatedly and and often dominated panel discussions across the three-day New York City event.

How to find the business process that’s right for AI (IT Brew)

CIOs embracing AI might have the same question as somebody trying to clean up after a party: Where do we start?

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