“A World Cup is 104 Super Bowls in one month,” said FIFA president Gianni Infantino. That’s food for thought for the planet’s biggest brands, which will be falling over themselves to make an impact on the billions of people who tune in every four years. It’s also an opportunity to build on the growing popularity of “the beautiful game” in North America.

Jointly hosted by Canada, Mexico, and the United States this time around, the World Cup puts brands, athletes, and the world’s top soccer leagues in the shop window. One of those leagues is firmly ahead of the game: Spain’s premier soccer division, LaLiga, has been building its brand in the region for some time now. In 2018, it established LaLiga North America—a joint venture with soccer media company Relevent Sports Group—with the aim of bringing Spanish soccer to audiences in the US, Canada, and Mexico through broadcasting, IRL events, and sponsorships.

“The US from a sports ecosystem perspective is the most competitive in the world,” said Santiago Lucio, head of partnerships sales at LaLiga North America. “We knew that we needed to have that level of structure to be able to really offer a compelling value proposition to brands in the market.”

In order to do this, Lucio said it needed to match the asset mix of other US sports properties (broadcast, digital, social media) to offer a “full-funnel strategy.” According to Michael LoRé, who provides PR for LaLiga North America, the joint venture achieved profitability in its third year. (It does not break out financial results.) Lucio credits this performance to its long-term growth strategy of capturing the North American market and appealing to big-box companies like Walmart and Lowe’s.

Keep reading here for more on LaLiga’s strategic partners.—LI

We get it: Taking a shine to a SaaS platform or an AI tool is one thing, and successfully implementing it is another. Tech stacks can give revenue teams an edge, but deployment requires thought and precision to get the best results—not an easy feat. In a worst-case scenario, businesses splash the cash to onboard revenue tech that is ultimately ignored by confused employees or causes longer-term problems.

Revenue teams are feeling, well, meh, about AI implementations on the whole. Across most job functions—from sales engagement tools (52%) to automated data entry (56%)—companies are describing their AI tech deployment as only “somewhat successful.”

So how do organizations overcome these challenges before they become insurmountable? One way of doing it is getting your team on the same page. Thinking about those that use the technology as a potential solution, not a problem, might be the best way forward at this stage.

Keep it simple, stupid

If it has all become way too complicated, you probably need to take a step back. Seismic’s Irina Soriano said inflated tech stacks can often be a barrier to AI adoption because sellers are constantly having to move between technologies.

“If I’m a seller on the receiving end, I now have to use 15 point solutions to do my job. That means I have to log in 15 times,” Soriano said. “There’s likely redundant workflows I have to go through because some of those tools are overlapping.”

Read the full Sales Tech: State of the Industry report here.—BS, LI

While the luxury market has struggled in recent years in the face of economic challenges, leaning into the segment has proven successful for some companies, namely stationary, art, and home decor marketplace Minted. The nearly 20-year-old business says it’s on track to surpass $300 million in revenue this year with double-digit YoY growth.

Co-founder and CEO Melissa Kim credits this growth to several initiatives: the company’s premium-focused strategy, paper goods that have resonated with its core zillennial demographic, an owned-channel marketing strategy, and its wholesale business, which grew 31% in 2025 through partnerships with Target, Whole Foods, and Williams-Sonoma.

Revenue Brew sat down with Kim to discuss Minted’s revenue milestone and what’s contributed to growth.

This interview has been edited and condensed for clarity.

What do you think contributed to Minted’s $300 million revenue milestone?

Laser focus on a consumer-driven strategy that also creates the financial outcomes we’re looking for. Three years ago or so, we made the decision to really focus intensely on the premium end of the market. There’s been a lot of discussion, commentary, and writing on the K-shaped economy and decided against that backdrop. We were going to lean in very heavily to the premium segment and where there were opportunities to move further upstream toward luxury. We’re currently rooted in premium with some moves toward luxury, and that’s been probably the biggest component of driving that growth.

Keep reading here for Minted’s key revenue drivers.—LI

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