For revenue SaaS companies, tariffs are introducing uncertainty and chaos into programs designed to reliably find margins. Customers, in turn, might demand faster and more agile products. For Conga and Salesloft, two SaaS companies that service sales teams in pipeline discovery and contract facilitation, driving results for clients and building product strategy around transient variables are at the top of an ever-growing to-do list. Tweaking product to address tariffs: Geoff Webb, VP of product and portfolio marketing at Conga (clients include TouchSource and Exterro, among others), told Revenue Brew that in response to tariffs, clients are asking for technology that can be both adaptable to volatility and sustainable, which the company says it is currently building. “You’ve got not only the impact of the tariffs today, but what does that mean for the longer-term contracts I'm signing right now? How do I manage that?” Webb said. “We’ve been co-building with them [clients] some very advanced technology to help them predict and manage exactly what that’s going to look like.” The technology Conga is investing in is not only designed to address tariffs, but will also be able to adapt to volatility-inducing events like international trade wars, Webb said. Product possibilities changing each day: Conga knows its customers want results faster, and AI is revolutionizing the advancements that it is enabling for revenue teams. What used to take months to build now takes just weeks with the help of AI, according to Conga Chief Product Officer Rohit Chhabra. Conga’s product team is now able to account for complex requests much quicker, which becomes necessary in a tariff environment. Keep reading here.—BS |