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To:Brew Readers
Tech for tariffs.

It’s Tuesday. It’s understandable why Amazon is so keen to expand its same-day grocery delivery service to 2,300 locations by the end of the year: The US grocery sector was worth $875 billion in 2024. How will competitors, including Walmart and Target, respond?

In today’s edition:

—Beck Salgado, Layla Ilchi, Erin Cabrey

REVENUE OPERATIONS

Caution tape that says "Tariff" instead of "caution."

Pavlo Stavnichuk/Getty Images

For revenue SaaS companies, tariffs are introducing uncertainty and chaos into programs designed to reliably find margins. Customers, in turn, might demand faster and more agile products.

For Conga and Salesloft, two SaaS companies that service sales teams in pipeline discovery and contract facilitation, driving results for clients and building product strategy around transient variables are at the top of an ever-growing to-do list.

Tweaking product to address tariffs: Geoff Webb, VP of product and portfolio marketing at Conga (clients include TouchSource and Exterro, among others), told Revenue Brew that in response to tariffs, clients are asking for technology that can be both adaptable to volatility and sustainable, which the company says it is currently building.

“You’ve got not only the impact of the tariffs today, but what does that mean for the longer-term contracts I'm signing right now? How do I manage that?” Webb said. “We’ve been co-building with them [clients] some very advanced technology to help them predict and manage exactly what that’s going to look like.”

The technology Conga is investing in is not only designed to address tariffs, but will also be able to adapt to volatility-inducing events like international trade wars, Webb said.

Product possibilities changing each day: Conga knows its customers want results faster, and AI is revolutionizing the advancements that it is enabling for revenue teams. What used to take months to build now takes just weeks with the help of AI, according to Conga Chief Product Officer Rohit Chhabra. Conga’s product team is now able to account for complex requests much quicker, which becomes necessary in a tariff environment.

Keep reading here.—BS

presented by Outreach

SALES TECH

Two business hands shaking with money in between falling out. (Credit: Illustration: Anna Kim, Photos: Adobe Stock)

Illustration: Anna Kim, Photos: Adobe Stock

Scrunch AI, the two-year-old platform working to improve how companies appear in AI searches, raised $15 million in its Series A funding in July.

  • The round was led by venture capital firm Decibel and included participation by strategic investors like Mayfield and Homebrew.

“Your website doesn’t need to go away, but 90% of its human traffic will,” Chris Andrew, co-founder and CEO of Scrunch AI, said in a press statement.

Customer retention: According to the company, Scrunch AI has grown its customer base 50% month over month and currently has over 500 clients.

  • Scrunch AI said most clients have come from inbound demand, with customers reporting an average of 40% increase in referral traffic and up to four times improvement in visibility across AI platforms.

The implications for revenue teams: After decades of using Google for everything from searching for leads to directing prospects to their sites, revenue orgs now have to navigate the new world of AI search.

Keep reading here.—LI

REVENUE MARKETING

Ulta Beauty in Target store

Target

After employees exposed cracks in their partnership earlier this year, Target and Ulta Beauty are officially pulling the plug on their shop-in-shop deal.

The two retailers announced today they’ve “mutually agreed” to end the partnership when their current agreement expires in August 2026, but will continue operating online and in stores until then.

Rick Gomez, Target’s EVP and chief commercial officer, said in a statement that the retailer is “proud of our shared success” with Ulta, and that it “remains committed to offering the beauty experience consumers have come to expect from Target.”

The partnership’s end comes after Ulta’s president and CEO, Kecia Steelman, said at a conference in April that the two would “pause” the shop-in-shops’ expansion, looking to “leverage the learnings” and create “even greater value” for the partnership.

Weeks before that announcement, Target employees had taken to Reddit to share red flags with the tie-up—pointing to shoplifting, understaffing, foot traffic cannibalization, and an underwhelming customer experience.

Keep reading on Retail Brew.—EC

ACTIVE PIPELINE

Revenue Brew Active Pipeline hero image illustration

Anna Kim

The biggest sales news of the week.

Stat: More than 50%. That’s the percentage of global EV sales to China, based on new research released last week. (Reuters)

Quote: “Our technology gives retailers an edge they simply couldn’t build on their own.”—Fidji Simo, former CEO and new Instacart board chair, in a shareholder letter (Retail Brew)

Read: 2025 workplace trends: redefining the future of work. (Morning Brew Inc.)

Freed up + focused: That’s how your team could feel when they work with Outreach’s AI agents. Human-agent collaboration has been shown to increase win rates by 26% and grow deal size by 45%. Learn more.*

*A message from our sponsor.

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