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☕ Boots made for scaling
To:Brew Readers
Tecovas’s AI push.

It’s Thursday. It might be time to switch up the Thanksgiving table centerpiece. Wholesale turkey prices have jumped 75% over the past year, according to a Purdue University analysis. Not to be a Debbie Downer, but that 10-pound hickory glazed ham you’re thinking about as a sub probably won’t be much cheaper.

In today’s edition:

—Beck Salgado, Layla Ilchi

SALES TECH

Tecovas store interior

Houston Chronicle/Hearst Newspapers/Getty Images

Boots were made for walkin’, but Texas-based western wear brand Tecovas would rather have AI do some of the heavy lifting when it comes to inventory management.

The company is adding an AI-powered notch to its belt by partnering with invent.ai, a global AI decisioning platform, to help transform its inventory management system. The partnership comes on the back of a successful pilot and forms the next stage in Tecovas’s growth plan as the brand continues to expand its retail fleet.

Keep reading here.—LI

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REVENUE STRATEGY & LEADERSHIP

Loyalty program costs

Siberianart/Getty Images

The genie is officially out of the bottle in the medical spa industry, as injectables and other beauty enhancers enter the mainstream. In 2023, the medical aesthetics industry was valued at $22.8 billion, according to Fortune Business Insights, and one company thinks the sky’s the limit.

Growth equity and VC-backed RepeatMD launched an app in 2021 that centralizes patient engagement, e-commerce, and loyalty programs. That’s right, even injectables have points systems. According to the company, it has since scaled to 4,000 active practices and served over 2 million patients.

Revenue Brew spoke to RepeatMD and an industry expert about the boom in the medical aesthetics and wellness industries, and why building commerce-centric infrastructure is so essential to meeting the moment.

Keep reading here.—BS

COWORKING

Jonathan Wagner

Jonathan Wagner

Every month, we feature you, our talented and insightful Revenue Brew readers! Want to be featured in an upcoming edition? Introduce yourself here. This interview has been lightly edited for style and clarity.

Jonathan Wagner is chief growth officer at Alianza.

What’s the most ridiculous expense you’ve filed? Eighty dollars for a room service salad and fries at 2am—after flight delays, cancellations, and no open restaurants. The food itself was about $40. The other $40? Taxes, service charges, and what I can only assume was a line item called “because we can.”

What’s the hardest deal you’ve closed/worked on? A renewal with a legacy [telecommunications company] that genuinely believed their 2007 perpetual license included cloud-native AI upgrades, future innovation, and maybe immortality. It was like selling Spotify to someone still clinging to their iPod Classic and insisting it should update itself. It took six months, three executive escalations, and a whiteboard session titled, “What you actually bought.” Time travel wasn’t in scope, but somehow we landed it.

Keep reading here.

ACTIVE PIPELINE

An open laptop revealing sales graphs, stacked coins, profit.

Stat: 150 million. That’s roughly how many monthly active users Microsoft’s Copilot has—but it’s not stopping there. The tech giant is reportedly turning to TikTok influencers to boost the number. (Bloomberg)

Quote: “Small businesses play an outsize role in the economy, and they are more vulnerable to what the larger economy is going through. All the datasets are pointing the same way as far as lower momentum and small businesses doing more with less.”— KPMG Chief Economist Diane Swonk (the Washington Post)

Read: Why the future of coffee doesn’t belong to Starbucks. (the Wall Street Journal)

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