Sales Tech
Tech friction is ruining our workdays. What can companies do to get ahead of it?
When it comes to managing tech friction, it’s best for IT pros to be proactive.

Jordyn is a senior enterprise tech reporter focusing on transportation for Morning Brew Inc. She previously covered the automotive industry for The Detroit News. Prior to that, she worked at The Cleveland Plain Dealer and The Youngstown Vindicator.
When it comes to managing tech friction, it’s best for IT pros to be proactive.
Marco Batra recently left Rivian, where he helped launch the EV maker’s first-gen vehicles, to head up revenue for electric boat maker Arc.