How ‘VP of sales with a fancier title’ evolved into the modern-day CRO
‘Chief revenue officer’ emerged as a niche position in the ’90s. Today, it’s a key strategic leadership role for a growing number of companies.

Jordyn is a senior enterprise tech reporter focusing on transportation for Morning Brew Inc. She previously covered the automotive industry for The Detroit News. Prior to that, she worked at The Cleveland Plain Dealer and The Youngstown Vindicator.
‘Chief revenue officer’ emerged as a niche position in the ’90s. Today, it’s a key strategic leadership role for a growing number of companies.
“I have this thing on my shoulder: ‘Jim, you’ve got to go faster on AI,’” Hilbert told us.
“The velocity at which we’re able to deploy capital and also create revenue” has led to “4x to 5x growth just over the course of the last two years,” GM Energy CRO Aseem Kapur told us.
“It’s really about changing a habit and helping people understand that there is a new, exciting way they can be doing something that they’ve done before,” Vetster’s new CGO, Kristen Johnson, told us.
Jyothi Swaroop, ChargePoint’s new chief marketing and growth officer, told us he sees massive opportunities to expand the company’s TAM.
“We think R2 is actually gonna capture a significant amount of US market share,” CEO RJ Scaringe told us.
RJ Scaringe, the EV maker’s founder and CEO, told us that “the future of the business is dependent on R2 scaling.”
When it comes to managing tech friction, it’s best for IT pros to be proactive.
Marco Batra recently left Rivian, where he helped launch the EV maker’s first-gen vehicles, to head up revenue for electric boat maker Arc.