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Tricia Crimmins

business people walking on a windy path towards progress
Revenue Strategy & Leadership

Engaging with sales is the last step in B2B buying cycles, report finds

In fact, most buyers choose their preferred vendor before even contacting sales teams.

Shein shopping bag.
Revenue Strategy & Leadership

Shein IPOs amid company strategy changes and investor apprehension

The company initially wanted to go public in New York, then London. Now, Hong Kong.

Photo illustration of a sheet of paper, out of which two robot hands rise, in the paradoxical act of drawing one another into existence, referencing the famous M.C. Escher lithograph Drawing Hands.
Revenue Operations

To get the most out of deploying AI, identify the best use cases first

Experts told us that AI readiness relies on clear goals just as much as adequate tech.

Graphic featuring a headshot of Epicor CRO Rachel Barger
Customer Success

Epicor CRO Rachel Barger on the importance of cross-team collaboration

Barger started as CRO in June after leading sales at Cisco, UKG, and SAP.

Abstract illustration of a stack of squares, representing the different layers of a tech stack.
Sales Tech

Your Tech Stack: As AI takes on SDR roles, companies rethink entry-level training

Recent college grads are being schooled on how to work with AI rather than not being hired at all.

A portrait of Bryan Beruman, chief service officer of Perficient, Perficient, an AI services company,
Revenue Strategy & Leadership

Perficient’s Bryan Berumen talks revenue teamwork and being an AI-native company

Berumen works alongside a chief delivery officer as part of a joint revenue leadership team.

Headshot of Kyle Norton, a white man with buzzed short auburn hair and a short tidy beard, wearing a black t-shirt and smiling at the camera.
Revenue Strategy & Leadership

Owner.com’s hiring and coaching strategies for driving sales growth

CRO Kyle Norton said the restaurant marketing company based its sales methodology on “the marshmallow test.”

A robot Customer Service AI Assistant typing on laptop
Revenue Strategy & Leadership

When does hiring fractional or agentic employees make sense?

At New York Tech Week, a panel focused on how startups can benefit from workers—agentic or otherwise—who aren’t on the full-time payroll.